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RUSSIA UNDERPERFORMING, US INVOLVEMENT IN THE CONFLICT, AND FIGHTER PILOT TRAINING

January 19, 2023

S04 - E02

Chris Gerritz and RSnake dig into Chris' career path from training to be an Air Force fighter pilot, to running AFCERT, to founding his company and eventually getting acquired, twice.  They also dig into what is happening in Ukraine, and how badly Russia is performing in that theater of war.  Lastly they discuss a group Chris helped start called Thinkers and Drinkers and how both sides of a conflict need to be heard by the other if progress is the goal.

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Chris Gerritz

VIDEO TRANSCRIPT

Robert Hansen

Today I'm with Chris Gerritz. We dig into his career path from training to be an Air Force fighter pilot to running AFCERT, to founding his company and eventually getting acquired. We also dig into what is happening in Ukraine and how badly Russia is performing in that theater of war. Lastly, we discuss a group Chris helped start called Thinkers & Drinkers and how both sides of the conflict need to be heard by the other if progress is the goal.


With that, please meet Chris Gerritz.


Hello, and welcome to the RSnake Show. Today I have with me Chris Gerritz. How are you, sir?


Chris Gerritz

Doing great. Thanks for having me.


Robert Hansen

Thanks for coming down. Just spent a weekend in Vegas so...


Chris Gerritz

We're going to try to keep the voice together.


Robert Hansen

I lose my voice every time I go. Every single time. I don't know what happens.


Chris Gerritz

You do have a certain number of days in Vegas that you can actually do without a significant amount of sleep.


Robert Hansen

Yeah. I don't know if it's sleep or dehydration or just talking too loud at the bars or staying up too late. Or weird pumping oxygen into the atmosphere. I don't know what it is. But something about Vegas; I always lose my voice like 100% of the time.


I also want to point out you have a new membership in the no-hair club.


Chris Gerritz

Yes. This is new.


Robert Hansen

Your membership card will be shipped out shortly to you.


Chris Gerritz

Perfect.


Robert Hansen

What was your big impetus to do it?


Chris Gerritz

I'm 37, so you start losing the hair, and you're like, "Okay, where does this lead? I wanted to know what was the worst-case scenario. So I hacked it off. I was scared. I was like, "What did I do?" I walked out. 


And the first thing is a girl says, "Daddy?" I was like, "Oh, my God, don't call me that." But maybe it's working.


Robert Hansen

Wait. Was it daddy or daddy?


Chris Gerritz

Well, I was also in Vegas.


Robert Hansen

I see. All right, that works. I too was losing the hair, and I'm like, what am I spending any time on my hair for? I don't get it. I don't need it anymore. I have a girlfriend. It's not like I'm seeking anybody at the moment. So it's not like a vanity thing. Also, it's wasting my time. Argh, screw it. One day, I just buzzed it off.


Chris Gerritz

There's so much technology now. Everyone's always thinking, "Just buy this paste or buy this product or pay this amount of money or do surgery." And then you hear an equal number of bad stories about those things.


Robert Hansen

Exactly. The reason I didn't shave it, incidentally, is because I felt it would be more maintenance to have to shave it all the time. So I just buzzed it because I figured if it grows, it takes two or three days to start looking stupid. Well, no big deal, kind of like shaving a beard or something.


Anyway, with that wonderful tangent, you and I actually have an interesting parallel career in some ways, although not early on. You started on a very different path than I did. The first thing I wanted to talk about was your military history. Specifically, I know you didn't start becoming a pilot. You started on the information security side, but then you decided you wanted to get into being a pilot.

Can you talk about that and the path there?

Chris Gerritz

I don't think it was planned. None of this was planned. My career did take a few turns here and there and it ended up being an incredible experience. In 2003, I joined right out of high school. This was like right after 9/11 so that inspired me. I went into the delayed entry program pretty early, as soon as I could, just because of that whole situation.


I was always technical. I was a nerd. I played video games, huge land parties. We were not the cool kids back then.


Robert Hansen

Now we are.


Chris Gerritz

Yeah. I got admitted into computer maintenance, system administration, active directory, and stuff like that. So all of the nuts and bolts of making a network work, especially a large network on a base. I was deployed immediately into Kuwait and part of a three-man shop taking care of 1,500 systems. It was a lot of experience for a young man like me to do that.


That lasted a few years, until my commander basically said, "You're high-speed. We should put you into a program. What are your aspirations?" I said, "Well, I want to be an officer. I want to be a leader, maybe even be a pilot. I've never dreamt of it, but maybe." So he put me into a program.


Robert Hansen

Is that partially because one of the pathways to being promoted is to have combat experience? Is that what was going through your head?


Chris Gerritz

No. I was deployed early, but I didn't really have a whole lot of combat experience. Back then, we were in Kuwait. Kuwait was pacified for the most part. The only time I was ever shot at, it was on a bus with no weapon. So I never had the real stuff. I was not in the ship. I would never say that I was. There are people who go, "I was in Iraq." Yeah, you were in a bunker. That's my experience, too.


I was down there doing that. But no, it's just a push for me to always be involved, be a leader, be something, and be useful. Just having that drive made my commanders and my supervisors say, "This person has aspirations to do more. Here are a couple paths you can choose from." And I said, 'Make me an officer. Let's go."


I became an officer, and I got an electrical engineering degree. They said, "Well, you're going to go to Wright-Patterson Air Force Base, and you're going to work on lasers." I go, "Oh, yeah, I want to work on lasers. That'd be great."


Robert Hansen

That sounds cool.


Chris Gerritz

Yeah, except Air Force officers in those programs are contract officers. They don't actually work on lasers. They just manage contracts and let Raytheon and these other big companies go and do that. I was like, "That sounds like the most boring thing I can think of. I'm not going to be a leader. I can't do anything cool. What are my options to get out of that?"


Robert Hansen

A leader of contractors.


Chris Gerritz

They said, "Apply to the pilot program. If you get admitted, they can't touch you." So I did. I got admitted and went to pilot training.


Robert Hansen

Cool. You did that for a little while, pilot training. You were flying the equivalent of F-5s? Is that right?


Chris Gerritz

Well, no. The training program takes you from a small aircraft. It's called the DA20; a little lawnmower engine. The thing could literally lose its motor and land slower than your car drives because that's its glide path. You do that until you get used to it. Once it stops making you feel like you're going to die, they move you up to a bigger aircraft that will make you feel like you're going to die.


Robert Hansen

Just keep rinsing and repeating.


Chris Gerritz

You get used to that and then they put you in a faster plane. I worked my way up through the T-6 six, a lot of hours on that. I did end up getting some flights in a T-38 and F-15. But those were always backseaters. They were not me flying it 100%.


Robert Hansen

So that's you just learning what all the controls were and how the comps work and all that stuff?


Chris Gerritz

Yeah.


Robert Hansen

Gotcha. Cool. Then, that was over.


Chris Gerritz

Short-lived. At age 27, I got diagnosed with an autoimmune disorder that attacked the nerves in my hand. So I have the inability to do very specific functions with my left hand, like buttoning buttons, turning knobs, and manipulating small things. There are a lot of those in a plane. In fact, even my shirts here, I don't tell people this a lot, but it's funny when I show people and I'm like, "I don't button buttons."

 

They're like, "You're wearing a buttoned shirt right now." No, I have a zipper. All my button shirts have zippers.


Robert Hansen

Interesting.


Chris Gerritz

I hide them.


Robert Hansen

I thought it was going to be magnets.


Chris Gerritz

Oh, that would be a good one, too.


Robert Hansen

It's like the invisible pearl snaps. That's cute. Tell me about pulling G's. How do you even learn how to do that?


Chris Gerritz

I passed out one time. That was in the F-15. That instructor pilot was mean.


Robert Hansen

Was he trying to make you pass out?


Chris Gerritz

Yes. They usually do. They're like, "This is your dollar ride." Your dollar ride is the first ride in that aircraft. He goes, "This is your dollar ride? That's great." We pulled a bunch of G's. I was struggling, struggling, struggling. I used to think you were just sitting in a chair. The Marines will always go, "You just sit in a chair." Sitting in an F-15 doing seven G's, please, you will sweat more than you've ever sweat in your life. You weigh a lot when you're under that kind of pressure.


We were hitting those G's in a training mission and I said, "Man, how many G's did we pull right there?" And he goes, "We maxed out at about seven." I'm like, "What's nine feel like?" He turns their aircraft upside down, yanks it, and I just pass right out.


Robert Hansen

Thankfully, he didn't pass out. That's amazing. Did you see the recent Top Gun, out of curiosity?


Chris Gerritz

The best.


Robert Hansen

Was it pretty good?


Chris Gerritz

It was so good.


Robert Hansen

So from a flight mechanics perspective, that was all real, except that he was a backseater I think. They had a modified version with two seaters.


Chris Gerritz

Yeah, the F-18, which is a Navy aircraft, does have a two-seat version and a one-seat version. And they pretended they were all one-seat versions or two-seat versions, depending on what their configuration was. But they all had a camera crew in the front.


Robert Hansen

Yeah, of course.


Chris Gerritz 

I don't know how they configured that because there's not a lot of room in there to do that.


Robert Hansen

Yeah. The guy is flying with his head over the side. That was pretty impressive.


Chris Gerritz

When you get admitted to the pilot training, whether it's the Navy or the Air Force, it's a ritual to go watch Top Gun. I think Top Gun Two is the new ritual.


Robert Hansen

Yeah, I think so. Maybe both. I just remembered, I think it's worth talking a little bit about Ukraine in this context since you're a pilot.


Chris Gerritz

Well, I don't fly much.


Robert Hansen

In the context of Ukraine, I remember when I was a kid, I used to play this flight simulator. The whole thing was like flying over Russian Airspace and blowing up MiGs as they were flying off. One of the air bases that I remember distinctly to this day was Kyiv. So you're flying over, blowing up airplanes. It's a weird experience watching this thing happen in Ukraine.


Chris Gerritz

I mean, the number of video games and movies about the USSR and Russia, mostly involved Eastern Europe, and now Eastern Europe is not them anymore. These are no friendly countries.


Robert Hansen

Yeah, they were Russia territory/USSR at the time. That was interesting. I want to get your take a little bit on, there's a bit of an argument between the right and the left about whether we should be there. As best as I can, I'm going to Steelman both arguments, and I want to get your take on it.


I think the right is concerned that there is a strong possibility that NATO might accidentally get involved. They don't want NATO involved, but they might get involved. There's every reason in the world that Russia believes that NATO will if it hasn't already. Also, if Ukraine were to join NATO, now you have a NATO country right on its border, and they don't want that. So it makes sense why they might get very provocative, or even go thermonuclear if they felt so provoked. So let's not do that. Let's save the world.


Then also, it's expensive and a bunch of other stuff. But I think that's the core major thing that conservatives...


Chris Gerritz

The escalation?


Robert Hansen

Yeah, the escalation issue. On the left, I think the argument is, yes, that might all be true, but they're probably not going to do it. More importantly, are we just going to let them roll over Ukraine and crush this country?


Chris Gerritz

That's what we did with Crimea and everything else.


Robert Hansen

That's exactly what happened to Crimea and look what happened. They got completely taken over. Then there's an even more interesting argument that I saw, it was going through the economics of the value to the United States in terms of letting this happen. The best answer I saw was things like, for every dollar we put in, we make something like 100, I don't think it's exactly 100, but some amount back. A fairly high ROI. I forget what the actual number was.


One example of a hidden value that we get on top of all the actual value we get from degrading our enemy for every dollar we spend, is, all of the allies in the region are watching this play out. They're watching US or Western weapons against Eastern weapons. They're seeing absolute decimation and a complete lack of good doctrine. The equipment is failing for ordinary reasons like rusting out and getting stuck in the mud. Electronic warfare is not even being used, which I do want to talk about in a second.


So if you were going to buy weapons, would you buy Western weapons or would you buy Eastern weapons? Now, they might be a little cheaper, making them half off or a 10th off, but is it worth that? Is it worth it?


I think what's going to end up happening is pretty much any buyer of weapon systems in the world is going to be taking a strong hard look at that and going, "I don't think I want Russian weapons." I mean, unless I have no choice at all. I don't think that's a wise choice.

Which of those sets of arguments do you personally align with? Or do you have any feelings about that?


Chris Gerritz

I don't know. It's a very complex situation. I spent 10 years in the military. Certainly, after getting out, it's difficult to be 100% patriot, we're-always-right person. That's who I was when I joined. But after a while, you start realizing that the world is a very complex place and things aren't very cut and dry. We all want it to be cut and dry. We want decisions to be made that are very decisive.


I think one of our pitfalls right now is we're looking at this scenario and saying, "What historical context or what historical example is this? Is this Crimea? Should we do something? Or is this Vietnam? Should we not do something? Is this a scenario where we're going to have something brand new and we're going to have World War III? We're all trying to figure that out right now. I don't know if anybody has that answer.


So I'm probably on the side that says these guys have been an antagonist, if not an enemy, but an antagonist for a long time. Does this benefit us? I don't think war benefits anybody in the long run. But letting a warmonger go run amok is also not good for anybody either. So I'm probably there.


I think the technology questions are very interesting. I think that's the most interesting thing about this, is, what new technologies, after 20 years of insurgency combat that we've been exposing ourselves to and we've been building fifth-generation fighters that have no use in those scenarios. So after 20 years, what does a new war look like with real countries? We're seeing that right now. We're also seeing how big of a pufferfish that someone like Russia is. They're not doing as well.


Robert Hansen

I heard a really good explanation about why that might be true and many sub-reasons, obviously. One is because they were originally a communist-driven organization, where all decisions had to flow up to the very top. Which is a massive problem, even if you start delegating. You're like, "Well, okay, it won't be me. I'll be in an oligarchy. I'll have a bunch of generals beneath me who make these individual decisions."


The problem is that now you have to have the generals really close to the line to make any sense of what's going on and make decisions. Which means your generals are in harm's way, which means that you're going to be able to kill their generals, and now what happens? And we've killed something crazy, like 30 or 40 generals.


Chris Gerritz

By "we" you mean Ukraine?


Robert Hansen

Well, the Western world. Let's put it that way. Maybe I do mean, we. I don't know. It's a weird demarcation there.


Chris Gerritz

Proxy wars usually are.


Robert Hansen

That's exactly what this is; a proxy war. Thank you for saying it out loud. And if that's the case, it's very difficult to say... Because the Western world is like, "Well, every group is their own group. They do their own thing. If they ask for stuff, it gets dropped to them immediately. It doesn't really matter. They need it, if it's available, give it to them. Clean up later, figure out whether they really needed it later."


Court martial, well afterwards. Don't worry about it today. They say that they need helicopter support, give it to them. If it was a practical joke, fine. Arrest them later. Let's just assume it isn't.


Chris Gerritz

We give weapons to some weird people.


Robert Hansen

Yes, we do. One thing I thought was interesting is, as you said, we have all these amazing fighter squadrons, and whatever. We're giving a lot of weaponry over, but we're not giving these fifth-generation fighters. We're not doing that. In fact, fighter warfare, other than the first handful of weeks in the war, just doesn't really exist at the moment.


I've been watching the last handful of weeks, and it's gone down significantly in terms of how many weapons are flying or getting destroyed other than missiles. So, my first question around that is, why do you think that's happening? What is causing it such bad airspace that both sides aren't flying?


Chris Gerritz

That's something I'm not an expert on. I'd be hard-pressed to give a really accurate answer. I have been watching on various social media sites. There are some really cool reporters out there that are on the ground, giving some really cool information. You just talked about, they're not using really advanced fighters or even the best stuff that we have. Why aren't we giving them that?


Well, one of those scenarios was, they were having a hard time procuring aircraft for Ukraine from the West because their pilots are only trained on Russian aircraft. We have to go procure old Russian aircraft that they are trained on and that they have a supply chain to fix and to support that their missiles will even fit on, which means they're not getting F-16s. They're not getting our stuff even if we wanted to give it to them.


We've got to go find these things and figure out who can give it to them. There are stories of them saying, "NATO can't get involved in procuring and giving them that. So we're going to put one on the other side of the border, and let them run over, take it apart, pull it back over to the other side of the border." They're like, "I just left it on the porch and they took it."


Robert Hansen

Why did someone steal it? I mean, the keys were in it, but I figured no one would steal it. We have seen quite a few drones, though. There have been a few large loitering drones out there, but not many. The bulk of them have been very small, personal drones and extremely effective.


One I saw was a really interesting video. It was a very small DJI-type drone, so small that it had a little grenade under it that looked large. It flew over battlespace, and the caption under it was, we dropped this down the chimney of this Russian thing. Whether that's true or not, I have no idea because it's very hard to tell in the video.


But what they did do is they dropped it down a pipe that was just slightly larger than the grenade. They got down to ground level. So they got it perfectly matched up with the pipe and they dropped it. It went down that pipe and they flew the drone away and it blew up. That is such insane accuracy. There's really no way to beat that. I mean, you're not going to be able to drop a grenade down a three-inch pipe without that sort of technology.


Chris Gerritz

Have you ever seen drone racing? Drone racing is incredible. They're going through the smallest little rings. This is a case where, what does post-insurgency war look like between two real countries? Drones are a significant portion of it. I think that's only going to get more and more. Our expertise in cybersecurity is going to come into that because they're networked machines.


I think it’s also going to make warfare more prevalent. We're going to do this more because we're not losing lives. All we're doing is losing some money if it's 1,000 bucks per drone. So it's a very interesting thing to watch right now. How does the future war get fought? Is it going to get fought by these drones? Is it going to get fought by high-precision aircraft and taking out exactly what you want to take out?


Robert Hansen

Another thing I thought was pretty interesting about the first handful of days of the war was there was a lot of concern about electronic warfare. First of all, hacking was a big concern initially, and to some extent, even now. But another thing was shutting down systems or shutting down WiFi or shutting down any electronic communications even going up to satellite communications. Certainly, short and long broadband-type comm systems or whatever.


First of all, we captured the critical one, the one that everyone was concerned about. It was actually funny because online, people were like, "What's this thing that we captured?" And it was like, that's the thing. That's that one box that the Russians have that everyone is freaked out about. Everyone was joking that it'll be about 10 seconds before some people parachute in for that. They're definitely going to want to see what's on the inside of that thing.


But the rationale I heard about why they're not using it is they haven't trained to use it. So they have it, it's in their arsenal, it exists. It probably does everything everyone is concerned that it can do. But it also shuts down their connections as well.


All the generals on the ground need to be able to reach their troops who are a couple of hills away or whatever. The only way to do that is to use the communications that they've got. And they're just jamming themselves every time they turn that thing on. The US and other Western allies train very heavily to have a situation in which they cannot use those things. We intentionally flip it on or pretend like we're flipping it on and shut everything off like, "Okay, you're going to have to function on your own with no communications whatsoever."


Chris Gerritz

Open up the grease pencils, you have no computers.


Robert Hansen

As a result, we were perfectly prepared for a scenario, on our side of the fence, not to say that Ukrainians were, but we were always ready for it. But the Russians had this awesome equipment and they were not ready to use it. So it just sat there.


All the communication systems basically kept running. In fact, the Russians started using Ukrainian cell networks because their own networks weren't working very well. That's incredible to me.


Chris Gerritz

We debated this a long time, being part of the air force Cyber Command on what a war would look like in cyberspace. Like, would this be a highly prevalent way to fight a war? Would it even be available?


One of the main theories that we had was, yes, it will be available because it's a battle space that we both need. Like, don't jam on all of the frequencies because we need those to communicate with our troops. So we just leave it open. Now, we're spying. We might do targeted denial. But a battlespace, whether it's on the wire, whether it's in the air, whether it's on the internet, we don't want to deny it because we all rely on it. If there is a significant advantage on one side over the other, maybe then a denial of all of it is required.


Robert Hansen

I really like that answer. Did you ever meet Robert E. Lee? Does that ring a bell other than the Confederate General?


Chris Gerritz

Yes.


Robert Hansen

Him and another guy, Jack, invented this thing called SOCKS for us, which was able to take down basically anything running TCP/IP, which is effectively everything. I've talked to about this a little bit on the show before. They realized at one point that they were able to take down data centers, or they said this could theoretically take down data centers. They got a lot of negative publicity about this. People were like, "Why are you talking about this?"


I took them aside one day, and I'm like, "Why did you say this can take down data centers?" They're like, "Robert, how do you think we found out that this thing actually does work? Because we took down our own data center and the one we were attacking." We were doing a thought exercise about what would happen if you were to take this thing and weaponize it and put it out into malware and propagate out to a couple of 1000 machines across the internet. Just have them probe every major network, which shut down the entire Internet.

But we couldn't figure out a way to monetize that.


Chris Gerritz

What use is that?


Robert Hansen

Yeah, there's no utility other than just chaos. Maybe as a terrorist attack or something but zero economic upside. From a nation-state perspective, you're just hobbling your own capability as well. I think that's analogous here. I think you're absolutely right. They were very much more concerned about their own communications than anybody else's. It's crazy.


The other thing that I've talked about a couple of times, and I want to get your take on it, was GIS ARTA artillery. Have you heard of this?


Chris Gerritz

No.


Robert Hansen

This is fantastic. Apparently, some reporter found this thing.


Chris Gerritz

GIS, as in Global Information System?


Robert Hansen

As in, mapping software. Some researchers found this out because some security company claimed that this piece of software had been compromised. It turned out it probably hadn't been compromised. But anyway, that caused this reporter to take a look at it. Like, what is this thing? I never heard of it.


Secondly, that same reporter also noticed that there was this very specific incident where there was something that these airplanes wanted to blow up. But instead of blowing up the thing that they were after, they blew up nearby. All these bombs are blowing up, or missiles started dropping in this one specific place, but it's not like they missed in the sense that they all were exactly where they were supposed to be, except where the target was actually just over here.

So their coordinates were wrong, but their aim was perfect if that makes sense. Usually, it's the other way around.


Chris Gerritz

Does that mean it was intentional?


Robert Hansen

No. What it means is they had old, crappy side scanning radar from these old Su aircraft, or these old Russian aircraft. Their centroid is known to be wrong. He deduced that that's what's going on, but he's like, "But why are they so accurate?" It make sense where their centroid error would be off because it's old radar systems. That's how they work. But why is everyone so accurate? How are they able to get all these things going on?


And these are different types of explosions, too. It's not just one thing. It's a couple of different types of explosions going off. So we figured it out. It's a software that's JSR for artillery. It is effectively Uber for dropping bombs. You basically say, "Hey, there's a target right here at these coordinates. Who has bombs or a grenade or a rocket or whatever? Just someone dropped some ordinance right here right now."


So somebody might say, "Sorry, I'm tasked to do something else." "Yes, I have the ability to do it, but I'm not going to because I've got an important mission." But otherwise, if you got a cannon nearby, like, "Oh, yeah, sure, we'll drop some bombs in there. I'll drop some ordnance and this way or that way, or whatever."


One of the advantages of that is many of the Russian defenses are set up to protect in the case of multiple launches. So if they see many things coming from one location, they're like, "Okay, that's a high-value target. start dropping bombs there." But if there's just one missile going off, or just one cannon going off or something, it just doesn't look like a juicy enough target from their targeting acquisition software.


So they're able to be extraordinarily, ridiculously accurate, especially with HIMARS and some of these others, where they can basically drop 10, 20 different things from different locations all in one place coming from different directions. There's just nothing you can do about it. There's nowhere to run. And with the combination of drones for the targeting acquisition, this is effectively a done war. We're looking at the total decimation of the Russian army unless they pull out some sort of magic trick or something.


Chris Gerritz

They have a lot of army. They can keep shoving them in.


Robert Hansen

That's what they would have to do, or nuclear weapons or some other mass destruction, which we don't want. So I think the Republicans are right to be concerned about that particular issue. But it is interesting to watch this all play out.


From what I can tell, the software is ultimately unique. I've not heard about it anywhere else. I've never seen anyone else reference anything close to it. But it is absolutely being heavily used by Ukraine and absolutely going to be used on the battlefield of the future. It's a genius idea. It's so simple.


Chris Gerritz

It's the consumerization of the military. You take technologies like Uber or even concepts like that, and you say, "How can we adapt that?" When we were doing mass collection, how do you search for all that? Well, let's contact Google, they know how to search. How do I get independent organizations to deliver something that I need over here? We'll Uber in some artillery.


Robert Hansen

That's right. I think it's really fascinating to watch it play out. I think you're right. How do we hybridize what we know works really well, as opposed to the Russian model, which is we have a general who gets to decide who gets to get blown up today or not, or he's taking a nap, we can't disturb him right now. It's like, no, no, no, no. We need bombs here now. It's almost the exact opposite doctrine.


Chris Gerritz

Have you heard of how they do reporting in the Russian military? It's called picture reporting. I was reading a lot about how they do reporting. Some of their military units were reporting back false information. They were doing that because there's not a whole lot of motivation in some of these units to do what they want to do.


If they're told, "You must take this hill," in order for them to get the accolades from the higher command and to go all the way up to Putin, they have to take a picture of them taking that hill. So often, they'll say, "Well, I don't want to take that hill. I don't have the manpower to take that hill. You haven't given me the tools. I don't have any ammo." So they'll just send three people up there at night, sneak up there, take the photo, put the wagon, take it down, and run away.


Robert Hansen

It's like a counting coup or something,


Chris Gerritz

There have been reports of this multiple times on a lot of these channels that I watch of these picture reports being forged. Just send people in to get the picture, don't even hold it and then leave. Then the higher command thinks we have that territory. No, you don't. You took a picture.


Or, Hey, do we have enough ammo? Well, here's a picture of the warehouse. It's got a bunch of AK-47s. No, those AK-47s were sold on the black market to people who wanted bump stocks and fully automatic weapons in Western countries. That's an empty warehouse. But there's an old picture that you send in.


Robert Hansen

I think the whole thing about some carcasses of the Russian soldiers, and they were pulling apart their equipment just to see everything they had. They're looking at their kit, making sure they understand what's in there. They found that a lot of the C-Four was just blocks of wood. A low-cost bidder just decided to replace their plastic explosives with wood, which is fantastic.


That just shows the level of corruption that was super pervasive. Another example of that that I thought was really interesting was, there was some mechanic who worked fairly high up in mechanics inside the US Army. He was in charge of something like 1,000 tanks and making sure that they were all running. He said, one of the things that he noticed very early on in the war was many of the Ukrainian pictures of Russian tanks in the mud were track vehicles, not Humvees.


All these track vehicles had these rust patterns or break patterns that was indicative of something that's a very common problem with all track vehicles. But it's easily identified and easily fixed if you know what you're looking for. What that means is that, literally, no one is looking at any of those things. Because somebody should have run the track over one time, make sure that it doesn't have that rust pattern or whatever is causing that problem or breakage of the plastics on it and make sure everything's up.


If it's not, then you pull it all apart, put it all back together with the next one that's working properly, and then that thing will work for another four or five years, no problem. And he's like, it's an enormous pain. You've got to go through every single one of those, and you have to do it on a regular basis. So you're never really done with this job. You just keep going through. When you're done, you just start over. It’s a job that never ends.


It's obvious that the Russians are not maintaining 1000s and 1000s and 1000s of these tanks. So when winter is really upon us, again, which is February timeframe, when it really started snowing, you're going to see that a lot of those things get stuck in the mud again for the same reasons that tracks are falling off or breaking.


This all points to this level of corruption within the Russian government and how they function compared to Western militaries that I think they're going to have to take a very long, hard look at.


Chris Gerritz

So this is an area where the amount of hours that we have in the plane, for instance, is significantly higher than our partner countries that partner with us. When we do NATO training, we do NATO training in Texas, we bring pilots from Italy, Germany, and France to fly the same aircraft that we fly. But we are not on the same level when we're doing red flags.


They do have good pilots, but most of their pilots do not get the type of hours that we get. If you're flying an F-16 in Arizona, you're doing a mission every Friday, every Thursday. You're planning that week, you fly that mission, you fly sortie. It's going to be three hours. It costs 10s of 1000s of dollars an hour just in fuel, let alone maintenance.


I mean, they tear those planes apart and put them back together all the time. The Italian military doesn't do that. They don't have the luxury of flying every week. And when they do fly, they're not flying the mission aircraft because the mission aircraft costs $100,000 an hour to go out into the air. So they're flying another aircraft just to maintain their qualifications.


You'll see that in the Russian military, and you'll see that in other areas of the world. Nobody has the amount of money that we spend to maintain our equipment, to make sure it is combat-worthy, and to make sure that our pilots and our people know how to use it. It is significantly different. You don't know just how different it is until you've been in a classroom with all of your partner countries.


I mean, I had two pilots from Afghanistan, and the difference between schooling wasn't a language barrier. The things that they knew and were trained on were completely different. And these were their brightest stars. So that's something that...


Robert Hansen

That's their top guns? Wow. That's really interesting. I've heard similar stories about the amount of rounds fired by their expert marksmen as compared to ours. Or the rounds fired, even just grunts coming off the line. A lot of them have maybe fired two rounds total out of their guns and then another one to give them feedback on the first one and that's it.


No body armor. Sometimes no helmets or the helmets are World War II repainted. I think it's very interesting to see that all playing out. One last thing about the Ukraine thing while we're talking. I saw Letterman and Zelensky on David Letterman's new show talking. And it was an unremarkable thing so I'm not recommending it or anything.


One thing I thought was interesting is they did the entire hour-long segment or the bulk of it inside a subway station. The subway station was still operational so you can still hear it. But during the episode, you heard the air raid sirens going off.


I just wanted to get your take on what you think the upside and downside of hitting the civilian population is from Putin's perspective. Like, why bother?


Chris Gerritz

Well, first, I don't believe that civilians should be involved in those types of things at all. I think that's a moral failing doing that. But also, when you're losing and when you're on the defense, sometimes it's all you have. You've got to operate out of a civilian building. You've got to operate out of a subway.


During the insurgency era, that's all they could do. They knew we had restrictions against hitting schools, so they'd go hide their weapons at schools. Yeah, there is a moral failing in that, but also they're trying to defend their country.


It's difficult. Anytime you have urban combat, you're going to run into the fact that there are going to be people there. Whenever we went into cities in Iraq, we would send out leaflets saying, "We're going through. If you're here, you're a combatant." We'll give you a few days to pack your stuff. But if you're still here when we come in, you're a combatant.


Robert Hansen

You're fair game.


Chris Gerritz

I don't think a country like Russia has the moral ground to go and do that because it is a risk. If you go and tell them when you're coming three days ahead, that's a pretty big risk when you're on equal footing, or even on the back foot in a war. So even if they did have that moral aptitude to go do that, should they? No. You're going to run your troops into a trap. It's difficult.


Robert Hansen

All right. So then you changed your career from a pilot to Air Force CERT.


Chris Gerritz

Cybersecurity.


Robert Hansen

So back into cybersecurity.


Chris Gerritz

I started my career in computers and network security. I did secure communication, before going to pilot training. Pilot training was short two years for me. I got transferred over when I got diagnosed with my autoimmune disorder that hurt my hand.


They put me in San Antonio. San Antonio has the Air Force Cyber Command and a lot of other assets. NSA Texas is there. There's quite a bit of cyber stuff there. In fact, most people think of Fort Meade. They think of Baltimore. San Antonio has pretty much a copy of most of that capability. So that was an interesting area.


I was actually assigned to the wounded warriors at Fort Sam Houston, but I was working day to day for Air Force Cyber Command. They put me in one of their units. Actually, a super interesting story of how I even got into it. When I reported to the wounded warriors, I said, "Well, what's my schedule? I don't have a job anymore. I can't fly." They said, "Well, go to your doctor when you need to." Well, that's maybe every two weeks right now. They've got to figure out what to do with me. The bureaucracy of the military has to figure out what to do with me and that's going to take a while. In fact, it took like two years for them to figure out that they were going to medically retire me.


But in the meantime, I went to look for a job. They said, "Well, we can give you a job, but it's going to be like guarding the gate or something stupid. You're the only officer in the Wounded Warriors here, so if you want to go find one, go find one. We'll write it up for you."


I ended up marching my ass down to what we called Security Hill on Lackland Air Force Base. I did a little Google search, trying to find where's the Administrative Office? Where's the wing? Weirdly, they didn't put any of that on there. It was not on the internet at the time. None of these secret organizations are on Google. So I had a hard time.


I ended up finding the wing building. I was stationed in a bunch of different places and the wing building is usually an administrative office. It's not in a skiff. It's not in a really high-security environment. This entire building was a skiff, which is the highest classification you can have outside of Washington DC and the White House.


So here I am, a little Lieutenant, knocking on the door of this big vault. Of course, no one's answering me. This guy in a suit comes up behind me and says, "Sir, can I help you? You were knocking on the door of a skiff." I go, "Well, I'm with the wounded warriors. I used to be a pilot. I'm looking for a job, Electrical Engineer. I just want to give my resume to the wing admin to see if there are any openings where I can go help."


And he just goes, "Well, I'm an electrical engineer. Come on in. He just signs me into the skiff, barely knows my name. He signs me in, rolls right past the wing admin, barges into the General's door. The General stands up for him, hangs up the phone and says, "I've got to go." He says," What can I do for your, Rich?"


I'm like, who is this guy? Why is the General being deferential to him? He just says, "Hey, do you want a free engineer in one of your units?" He goes, "I'll take a free engineer." He said, "Give him your resume," and he walks out the door. I'm like, "General, who was that?" "Oh, that was the CIO of the Air Force. He's here for like a day. He just went out to check his phone."


Just the right place, the right time. He ended up taking my resume and saying, "Actually, do need some electrical engineers. How long are you here for?"


"I don't know. It might take a year for these people to figure out what to do with me. Just find me a place where I can be useful. This is the stuff I like. I like cybersecurity stuff."


So he put a bid out to all of his units in San Antonio and I got placed with the premier defensive unit, the Air Force CERT.


Robert Hansen

That is a weird story


Chris Gerritz

And I spent a little under five years there.


Robert Hansen

Did you ever meet that CIO?


Chris Gerritz

No. It was such a fleeting moment. I don't know who it was.


Robert Hansen

It's so funny. The way I remember this story is then, at some point, you did some sort of war game against the NSA, is that right?


Chris Gerritz

We did. It wasn't official but we did a lot of war games. For the longest time, I never talked about it publicly because I didn't know if it was classified. It's definitely not classified. These are all unclassified things, but it's also sensitive. It's been over a decade.


Robert Hansen

Millions of people are going to watch this one.


Chris Gerritz

Yeah, we do lots of different exercises in cybersecurity. They all have different names. But a lot of times, the opposition forces are going to be taken by the Air Force Red Team, or the NSA Red Team, which is the top red team in the military and the government.


Robert Hansen

You might have to explain Red Team.


Chris Gerritz

Red Team is basically the bad guys whenever you're hacking. So if you ever see the trope red versus blue, two people fighting, there's always a blue team and a red team. The blue team are the defenders and the red team are the aggressors or the attackers. In cyber missions, if we're participating in a Pacific theater thing, we're saying, "Hey, let's deploy our aircraft to Hawaii, or to Guam. Let's simulate a war with some large Eastern Asian country. Let's simulate that war, send our planes up."


There's a cyber component where opposition forces act as the cyber arm of that bad team, and attempt to hack into our systems to send the tanker to the wrong place so that our planes fly out of the sky. If they can do that, then they've created an effect in cyberspace. Our job as defenders was to stop them from doing that.


These things happened, probably every quarter. Different units did different things, but we had some big ones. Whenever they got a big one and we needed to simulate a really powerful enemy, we would use the NSA Red Team to do that.


Robert Hansen

And you won?


Chris Gerritz

They wouldn't say we won. We definitely won. That was an interesting one. It wasn't an official mission. It wasn't official at all. In fact, we had started experimenting early. This is like 2011 timeframe. We were experimenting with some techniques to try to find nation-state-level hackers because we just believed they've got to be in here. Like, they know too much. They've got to be on our networks, they know too much. So let's go find them.


Robert Hansen

I mean, the CIO just let me in the building.


Chris Gerritz

That mentality is called hunting. Defending is a reactionary thing, especially in cybersecurity, you're always reactionary. I'm going to put my wall up, whenever someone breaches the wall, I've got to go respond to it. We're always reactionary. Whenever we're being proactive, on the defensive side, we call that threat hunting.


So we had an entire hunt team designated to go find this invisible bad guy that we just assumed had to be on our networks hidden from us. So we were deploying these new techniques, and we ended up finding somebody. We found a very large infection. We found it on 100 different systems on 30-plus installations throughout the world, whether it's Pacific Theater, or European theater, and we all connected them all together. This is one actor who owns a significant portion of the Air Force network. Who are these people?


We put together a little crack team to go figure it out. We assumed that it had to be someone big, like Russia, North Korea, or China. Back in 2011, we were really worried about North Korea, Iran, and China. Russia, not so much. So we assumed it was one of them until we got a cease and desist order the said, "Stop removing our power," from a three-letter agency.


They said, "We deploy that during the exercises. Whenever we're acting as opposition forces, we attack and we deploy malware and stuff. You are currently distributing government property and giving it to research partners to figure out what this stuff is. They shouldn't have access to this. So, please, stop."


I think they often do this sometimes. When Red Teams get their techniques burned, they say, "Well, don't distribute that too far because then I can't simulate a bad guy that you don't know much about because now you know too much." It's hard to simulate.


So they're very protective of their tradecraft. They're very protective of how they attack. In terms like the NSA Red Team, sometimes they're using knowledge that the NSA has because they happen to sit in the same building. So let's not go and distribute that too widely. So the cease and desist made sense from there.


What ended up happening in 2011 for the particular thing that you're talking about, that we've discussed before, that particular mission, we decided to look into the actual legality of, can they compromise this many of our systems, and do we have to let them? What we found was, yes, they do have authority to breach our networks during these exercises. They do have the authority to leave it there if they need it for a future exercise. But we don't have to let them. So we just decided, let's take all these new techniques in this threat-hunting concept that we're building, and figure out how we would remove a really sophisticated actor.


I think the NSA accounts are really sophisticated actors. Let's go and remove them. Let's see how fast we could do it. Let's see if we could really find it all. Let's see if the NSA has to call us and say, "Hey, can we get back in your network?" That would be a really nice position to be in. That whole experiment was like, during the exercise, how do we remove a really bad actor?


Robert Hansen

That's great. The way I remember this story, you were telling me quite a bit of ago, so I might have misremembered it. You actually took some of those lessons learned from that. And when you left the military, that's how you decided, "I think we can do this. I think we can turn this into an actual company."


Chris Gerritz

Medical retirement pushes you in a certain direction. I did stay on as a civilian for a little bit. But one of the things that really occurred to me when I started interviewing after I was getting medically retired and leaving the military, I was interviewing with different organizations and realizing nobody was being proactive in cybersecurity. Everyone was very reactive. Everyone was very architecture based.


I'm a cybersecurity guy at Bank of America, I install firewalls. I configure things. Once it's secure, it's configured. So incident response was called third party break glass wood and emergency. Being proactive was non-existent. There were a lot of questions that I was asking and the answers I was getting was, "There's no commercial application for that. That's a lot of money wasted for something that might not be there. We're not like the military. You can't just assume that there's some bad guy in our network because we're just trying to do business."


Robert Hansen

Of course, there's a bad guy in your network. There's a bad guy in every network.


Chris Gerritz

Well, we know that now. They didn't know that. They didn't want to spend money on it to find out.


Robert Hansen

Yeah, of course not. What was the major breakthrough that you decided, okay, this is a nugget. I can go with this. It was a technical breakthrough really. How did you go from I got a kernel of an idea over here, to, I think I can expand this and turn this into a larger business?


Chris Gerritz

I think the experience we had during that exercise against the NSA, and I wasn't the brainchild of it. I can't take credit for that. I was one of four people. I wasn't even the smartest one.


Robert Hansen

It's probably a good room to be in.


Chris Gerritz

Yes, I was definitely not the smartest one. But I happened to be into the wounded warriors. They couldn't promote me and they couldn't send me anywhere. So I was the only one left for a couple of years because we did such a good job. Then suddenly, I am the smartest person in the room.


That whole experience of being able to watch that whole thing play out and knowing that being proactive was working. Then also, by the way, the government networks are really difficult to triage and get through and to get access to everything. That was a huge challenge. I know they're out there, but I can't even get access to these systems.


I can't even jump into a new network that I know is compromised because the attacker came through your network and you don't have the tooling that I use on my network to discover them. So how can I hunt in your network if you don't have my tools, my sensors, and my policies? That means I have to re-architect your network to go and hunt.


That was the impetus for Infocyte, my company. I talked to Russ Morris, who's my co-founder. He was a captain getting out at the time and he was an Air Force Red Teamer. I said, "There's a commercial application here. This one question of, how do I hunt for bad guys?"


We spent years building up the infrastructure and Air Force network to go and find the actors that we were trying to look for. But time and again, it was always like they were not in our network. They're not in our well-instrumented network. They're in the not well-instrumented network that we'll never find them in because that's where they can hide. They're in the shadows.


Infocyte was all about how do I solve that problem of you have a network that is not instrumented correctly, you're not logging. And it turns out every commercial organization we talked to was like this, except for a very select few. So I said, we can build this tool, and we can go out and assess your organization. We can hunt in this organization. We can find hidden problems that you don't know about because you're not instrumented to find them. That's what Infocyte was when we first created it.


Robert Hansen

What were your major crazy success stories? Like, you walk in and then you just found something crazy? I know there were a number of them.


Chris Gerritz

There are a couple of them. Today, most hacking has a really flashy end, it's ransomware. I got hacked, my entire organization is hacked, and now we all got a pop-up that says, "I owe you Bitcoin." You don't need to hunt for that. They just told you that they're there.


The type of thing that we were finding were precursors to that. A lot of times before that ransomware, someone's in that network for a long time, or they got in real early and didn't know what they had. Then they say, "Okay, this is valuable, I'm going to want to ask them for two Bitcoins because they're a bigger organization. I want to know who they are."


Or the type of actors that are spying on you, or the type of threat actors that are using you to attack other organizations. Those are the types of hacks where you'll never know because they don't want a pop-up.


Robert Hansen

Or just changing data slowly over time. Those are terrible. They're very difficult to find.


Chris Gerritz

Those ones in specific, especially political organizations, you don't want to see that. Those types of attacks aren't seen as much and they're not in the stats. Those were the ones we were finding.


So when we went and ran the software, we'd say, "Hey, you are breached." They go, "Well, I haven't lost money in the last three years and you're telling me it's been here for three years. They've had access to my network and they're not doing anything, they're not impacting my business. Is this worthwhile to me?"


I'm like, "Well, let's see what they're doing. You're not logging a lot so I can't tell you everything they're doing. But I can tell you they're using you to attack other organizations. I can tell you they have access to your emails. I can tell you that, if they wanted to, they could take you down. Do you want that?


That conversation ended up happening is hospitals, where they were breached and being used to attack other organizations, or precursors to a ransomware attack where they were just propagating their access throughout the entire network so they could ransom all at the same time. That could take weeks for some of these actors, maybe hours for a really good one that's got a well-architected network.


There's always this time component with hacks. People hack more organizations than they can actually process. So a lot of people end up being hacked for a long time before the impact occurs if there ever will be a big impact that you're going to see. So, whether it's a hospital or a bank.


We've had biotech companies that were breached, and they didn't know it, and it was years. Someone, whether its competitor in a different country, has access to your network and your research data. Do you want that? I can't tell you the exact impact of where it went, but I know they have access. Those are the types of things we were finding.


Robert Hansen

This actually reminds me of a conversation I had just a couple of days ago with somebody. There's a friend of a friend who can somehow get all these crazy tickets. Not just sort of good tickets like scalping type and not for crazy, huge prices like you might see with a scalper. These are like $1,500 tickets, they can get for like, $30. They are real tickets and this person will actually go and they'll have this amazing time. It's like, I can't believe I had these crazy awesome tickets for like 30 bucks.


But it's not just one place, it's many different places. He's like, how is this happening? Not actually having access to these networks, it's impossible to know for sure. But one of the many ways it could be is just somebody says they have a Bank of really awesome tickets for dignitaries or whatever. Then a certain cohort of people can pull out those tickets as needed for these emissaries or mayors or whatever.


And instead of them getting utilized, they just pull them out, they suck them out, or some variant of that. From a conference organizer's perspective, or a concert organizer's perspective, they're not losing any money. They'd already banked these to get rid of them. I mean, they're designed to give to ultra-wealthy or ultra-politically powerful people or whatever.


So they were expecting to lose that money either way. It's just that they didn't go to where they thought. They're not going to get the political clout associated with giving them away to the mayor or the governor or whoever it is.


I think those types of actors, yeah, they didn't lose money, but they didn't get what they wanted. A lot of those systems, you can just imagine. I go to Circuit America sometimes and I call them asking for tickets. They're like, "Well, this system is terrible. Nothing is in sorted order. It takes me forever to find anything." A system like that, obviously, they're not going to notice somebody who's just grabbing one or two seats here and there.


Chris Gerritz

Yeah. Penny stealers for offer space.


Robert Hansen

Exactly. Over time, one back-end at a time, it's maybe not very useful. But when you get enough of them and it's constantly flowing to the network, and you get a stable of people who are really interested in buying your $30 tickets or whatever, it suddenly starts adding up and becoming a real thing. The risk is high because you're putting yourself out there and it's easy to find what's there. But what's the value of hunting that? It's just not very high.


Chris Gerritz

And that was a big problem. We couldn't convince. Back then, it was in the 2013-2014 timeframe when I was trying to pitch this. Would this even have a commercial application? Do we even want to know? Is it worth it if something is not seen on the balance sheet as an impact as a business impact?


Fast forward to today, it's actually pretty common practice. People want to know early. We realized that these attacks do occur. We do realize that access like that is a bad thing. And if a regulator or an insurance company finds that we didn't do anything about it, and we're not proactively looking, we're going to get hit. They're not going to cover me when I do have a real impact.


I think a lot of things have changed over the last decade. This proactive nature, threat hunting, monitoring my network, having good visibility on what's going on in my network. Whether it's even these tickets that are floating out the side that no one even realizes, no one even knows. Low-grade theft and fraud have monetary consequence. But when you're hacked, and someone has unfettered access, they could do anything.


They're not doing anything right now, or they're stealing pennies. They're stealing little tickets that nobody cares about. But that same access, especially when it's at the operating system level and the network, can be sold to anybody with a bigger agenda. That's the real danger.


Robert Hansen

I totally agree. You mentioned the time component. I think this is an interesting side comment. What do you think about the future of the world where adversaries have fully weaponized, and using the word AI is wildly too complicated for what I'm really describing, but something that can take a brand new exploit, convert it into code, and fire it off with effective machine efficiency?


So instead of it taking hours or days, and you're saying it might take days to pivot around inside of a network, it's more like milliseconds, or maybe a second or two to do the full composition analysis, double-check to make sure it works, and fire it off at exactly what targets you're after, but definitely not days. What does that do for hunting? 


Do you think that's sort of the death of that slow, by comparison anyway, reaction? Or do you think that there will be a counter-reaction? Or how do you deal with that kind of threat?


Chris Gerritz

I've had this discussion a lot because of the conception, and you're not a layman in this world. You know there are ways to hack fast, there are ways to hack slow, and most hacking is a pretty monotonous process. But most laymen, especially the buyers of cybersecurity products have in their mind the movie theater, you can hack in seconds. And if you have a good enough hacker, they can break any door and break any lock on demand.


Robert Hansen

Of course, they can, given time.


Chris Gerritz

Obviously, they can break that lock. The reality is a little bit less than that, or a lot less than that. Like in the military, if the general wants a cybersecurity effect and they say, "Hey, take down that power plant," and they haven't pre-attacked that organization or have an implant or have a way in already, or know about a vulnerability of a piece of software that they currently have, or even done the recon to know what software they have so that when I'm asked to take it down, can I?


If I have to go and recon, find out what software is running in that power plant, find out is it vulnerable to anything, develop an exploit, attack the organization. Okay, I'm in. Am I in the first ring or am I in the deep where I can turn off the whole thing? That's going to take some time.


No one likes that request of "take down the power plant," "turn off the lights" when we haven't prepped the battlefield. So preparation of the battlefield on the military side is a huge component of cybersecurity and it's constantly happening. We want to be able to turn off the lights on demand. We have a lot of work to do before that.


With criminals, oftentimes, they are hacking everybody. So they take over a million computers. Well, which one has money? I just took over a million computers. One of them is grandma, one of them is a flower shop. Oh, over here we got a bank. The bank I can actually exploit, I can extort, I can take money from and they'll probably pay me off. But I can't ask for that same amount of money from the flower shop that doesn't even have it.


So there is a large component to this, of even understanding what you hacked. Even if you had that AI system that said I can hack anything on demand when I press the button, even if that existed, now you have too many assets and you don't even know what value they have.


Robert Hansen

What if I could precede the battlefield with knowledge of what is out there? Then when I'm ready, when the exploit exists, when it finally arrives on my doorstep, and someone's finally developed it, I'm like, "Okay, great, I can fire it off at the second that it comes out."


Let's say a brand new exploit hits the world. Someone in the world has got it, and they publish it somewhere, and I happen to see it. I should be able to be on the box within a second of that arriving to your inbox and my inbox at the same time, your Blue Team and Red Team.


From your perspective, it looks an awful lot like I'm the adversary. I have precognition because there's no way I could possibly have done all of that crazy, knowing that you exist, that you have this vulnerability, and taking this vulnerability and turning it into code and actually running it on your computer and getting full access in that timeframe. It just seems illogical that that would be true. Yet, I do think that, while it may not exist today, I think that if something like that were to be built, and I have built components of it so I know it can be done, I think that that changes how we react completely.


A lot of the defensive stuff that we talked about in computer security just doesn't work anymore. Even things like web application firewalls that are designed to stop web application threats. You can't update the backplane fast enough. It's a multi-second update of the backplane where I can be on your computer and under a second. So it's an order of magnitude too slow. And that's in the best case.


Chris Gerritz

The world is changing. I don't think proactive measures are going away anytime soon, especially for large networks that are persistent for a very long time. The world has changed, and the way we defend our networks is really lagging behind. I think that's going to be ever-present because of corporations and governments and bureaucracy.


Robert Hansen

I totally agree.  I'm just throwing it out there. What might the world look like in that scenario? What changes?


Chris Gerritz

In that case, it might look like the movies. I can imagine this little board. I've got 10 targets or 10 organizations that I may want to attack sometime in the future. At any given moment, the software that they have, or the things that they're exposed to, some of them are green, some of them are red. I can get into those right now if I wanted to; I can't get into those right now if I wanted to.


I would need to do some more research. I have a team over here researching all the red ones that I can't get into. I want that board green. But regardless, I've got 10 targets. If I get the go order, I can give them at least two options. I can imagine that being a real thing.


Robert Hansen

Yeah, I think so too. I think it's getting closer. Maybe not this year, but I think a lot of the software components, a lot of the ability to decompile more complex vulnerabilities and turn them into code are really close. One problem with vulnerabilities is hackers often put their own exploit code that will counteract or actually hack the hacker trying to use it. So you have to be really careful with this code.


But I have a feeling if Robert Hansen can identify, I think a computer could do even a better job at doing it much faster. I know you have a number of competitors out there. How did that end up going when you got into head-to-head deals? How did that all play out?


Chris Gerritz

This is an exercise in business. The world changes a lot. Being a technical cyber guy, going in and saying, "I'm going to go create a business," never even worked in the commercial world in my life. In fact, when I asked for money, the feedback I got was, "Have you ever had a real job?" I'm like, "No, I worked for government for 10 years." Get out.


But we did have some backers that said we got great domain knowledge, let's go out and create something. It's a hot space. Detection in general was a hot space. CrowdStrike and SentinelOne were brand new back then, raising their first series A's and stuff like that, and showing real promise that this is a real market.


We were on the side of the market. We were underfunded and didn't have a lot of business acumen. That's actually a bad thing. When you're trying to go and defeat 28 different companies that all raise $100 million, and they all have really good business pedigrees on their executive staff, two captains from the Air Force aren't going to get a whole lot of money. They're not going to get a whole lot of clout and it's an uphill battle.


I was naive, and I think that naivety is really the reason I did it. I'm really glad for it. If I had known what I knew now, I would not even start.


Robert Hansen

No, and that's very common. A lot of people are either, I don't mean this in a bad way, way too dumb to know that they shouldn't be doing this. But often those people are very successful because they just beat their heads against a wall that everyone else says, "That's a wall, stop doing that." Eventually, it will break and then they get through it and then you're on the other side.


Chris Gerritz

It's a combination of stubbornness and luck.


Robert Hansen

Luck is a big part of it.


Chris Gerritz

I think also we had the type of creativity you have when you have a business that has no executives and no structure, no oversight, really. You can tinker and do whatever and try different things. That's where the real innovation is happening. That's why startups do so well.


That's why I see big companies say, "Well, I created this little branch that's going to do some R&D and create a startup within a big company." It never works.


The oversight stifles innovation. It stifles creativity. When they have a harebrained idea, you're like, "No, we can't do that. That's too much risk." Versus a startup that just got half a million bucks from a bunch of rich people who can afford to lose it. Yeah, go try it, and see if it works. Don't try the thing everyone else is doing because those companies are better funded than you.


So we would look at the companies that were getting a lot of money in this detection space. CrowdStrike were the heavy gorilla that was doing really well. Carbon Black was a big one in the EDR space. So we were ancillary to that.


Robert Hansen

EDR being?


Chris Gerritz

EDR being Endpoint Detection and Response, which is the category that we were playing in. So, detect the bad guys, respond to the bad guys. That whole technology took off. Out of the 28, we were the 29th. Out of those, most of them raised too much money and went out of business, sold, combined with some others. There were really only three winners. We were not one of those, but we survived. We were small. We didn't raise too much money.


Robert Hansen

Being underfunded is sometimes really a huge advantage. It means that people can finally buy you. You don't have to take it down round, you can actually get purchased.


Chris Gerritz

Yeah. It's like the show, Silicon Valley. There are too many episodes in Silicon Valley for startup people that's too close to home.


Robert Hansen

When I watched that first episode, I was like, "I don't know if I can watch any more of this."


Chris Gerritz

I had to stop because it was like, okay, their company is further ahead than me. I don't want to know the future. There was an episode in it where the company that's dying comes over and he goes, "Wait, you could raise less money?" Because they didn't make their numbers. They raised $20 million.


But a business that's raised too much money and is still growing 200% can still be a bad company. You just took enough money to get to orbit and all you did was get to the stratosphere. You still flew, that's still cool. Probably would be a really good plane, but you got enough money for a space shuttle, not a plane. So you're just going to crash to the ground.


Robert Hansen

Did you ever meet Rubix?


Chris Gerritz

No.


Robert Hansen

He's a security guy. He actually wrote Guilfoyle. So, actually one of us. When you actually got these competitive deals, did you win them? Did you lose them? Why did you win or didn't win?


Chris Gerritz

One of our strategies, and I still don't know if this is the right strategy, but it worked for us. It was, let's not play in the big playground with the big players that were way better funded than us and had better marketing teams. Let's do something they're not doing. So even though we're in the umbrella of that space, let's do something a little bit that they're not doing. Let's build a niche.


Chasing a niche is a good thing if you're not the number one. It's also a bad thing because in your market is smaller. People don't take you seriously. So incident response, this threat hunting concept, really pushing on that, we ended up getting picked up by some big firms that do that type of work. They were using our product to do it. We got exposure to some really big companies, even though no one heard of our company Infocyte.


We were still operating in big insurance companies, massive trillion-dollar banks. Our software was running because we focused on a niche use case that the other players weren't doing. Did it help us win the market or be a player in that space? Not as much, but it got us revenue, it got us in. We were doing something that other people couldn't do.


Part of that was that problem of I'm going into a network that doesn't have the right infrastructure. I need to be able to interact with an organization that doesn't have the right infrastructure. None of our competitors were thinking about that. That was the primary problem I started Infocyte on. We've got to be able to get in there. The bad guys are in there.


That whole concept of being able to get into these networks that were not well instrumented was our niche, and we ended up being used by incident responders that parachuted into a new network they'd never seen before. They're not going to have help from the admin. So the incident responders were using us and proactive assessment teams and threat hunters were using us.


That ended up being successful, not hugely successful. It wasn't going to build a billion-dollar company, but it kept us going. I'd say at the end of that, we had built a decent business, but not necessarily a venture class great success.


Robert Hansen

Not the homerun. One quick point, you also worked on down-market, you worked on smaller SMBs?


Chris Gerritz

Yeah, towards the end. That's really where our success came from, and what I'm doing right now, which is cybersecurity for small business. We build products for small businesses.


The other thing is, when you're getting beat by your competitors, even though we had strong technical talent, we had really good creative ideas, and we were punching way above our weight for the number of people we had, we constantly got accolades from our customers and our clients that, "You act like a bigger company. You have the technical expertise that these bigger companies don't have. You're able to help us on problems that they can't help us on."


So we had all the elements, just not the money and the power, and the name to be able to really leverage it. That first decision of let's do something niche that they're not doing, worked a little bit. We still were operating in an enterprise space that required a lot of trust.


When we hit a glass ceiling on our revenue and our growth, we decided we've got to try something different. Let's not just make it a more niche product, let's actually take some elements of what they were doing, where we didn't want to compete, the EDR space. Let's add those components that we decided not to really focus on, and let's deliver it to a market that wasn't being well prepared. That was the small business market or business that was not doing monitoring, not doing threat hunting, not doing anything that the enterprise space was now consolidated on.


Robert Hansen

It's not just not that they're not. Often, even if they want to, they can't. I remember working with a small company, and I'm like, "Okay, I guess I'll reach out to one of your biggest competitors, one of the top two or three." They just wouldn't even give me the time of day, even though it was me. I'm like, "You know who I am." They're like, "Yeah, but we can't." I'm like, "No, no, no, no. Do you know who I am?" I'm just making sure here.


They're like, "Yeah, we can't. You're too small. You have to have at least 1,500 endpoints." I'm like, "You've got to be kidding me. You're literally going to hang up the phone on me right now?" "Yeah, sorry." They literally hung up on me in the middle of talking. I could not believe that was actually happening.


This was a company that could easily grow wildly way past that. It just was at an early stage at the moment. I think serving that SMB market. I mean, I certainly would never call them again, you know what I mean? Because the problem is, if I have three different companies where you acquire a company, and they're using something different, I'd rather just have one. I don't care if they're small, or huge, or whatever, just one. So that was a very strange conversation. It stuck with me.


Chris Gerritz

I think small businesses works more on trends. It acts more like a commercial market or a consumer market, where they don't have really great decision-makers and consultants going around telling everybody what to do and how to do it, and what the options are. So you have to treat it as, these folks are going to move on trends, and not on great decisions.


The evangelical sale of saying, "This is what you need, here's why you need it. You went to my TED talk, and you heard me and said, "Yep, that's what I need." That's how the enterprise buys stuff. They go, "Hey, that solves a problem I have." Small business, it's got to solve 1000s of organizations' problems.


The organization I'm part of now, Datto, has 29,000 partners. Those partners all do IT management and security management for hundreds of customers under them. We're talking about hundreds of 1000s of entities that we're serving. We can't go and talk to all of them. They've got to watch videos and read content. It has to be a concept that's already been adopted by the enterprise.


When we went down market, we said, "The enterprise is already doing this. Why aren't you? Then we started seeing insurance requirements, saying, "Hey, you need to monitor your network. You need EDR." So we got in at the right time with the right product for the small business. And because we were such a small team, we were able to pivot fast and do that.


And because we had direct contact with them, we were able to say, "Our product is actually too complicated for them, we need to make it easier. It's got a space shuttle interface, we need to make it an iPod interface, simplify it, and then we can sell this product to them." The big enterprise players, the CrowdStrikes of the world, they won't be able to pivot down because they've been serving this really large enterprise market and they're distracted. That was about the 2018 timeframe when we decided to do that.


Robert Hansen

I think that was a great idea because I cannot imagine a world where I would ever recommend any of those. Even if a company was right on the cusp of getting to be big enough, and I knew that they could skirt it over the line, I'm like, why bother? You're going to get the worst possible customer service because you're the smallest customer, instead of just working with you.


A lot of times, smaller companies might be very tiny but very important in their own right. Are we saying that they don't deserve good security? A lot of those small companies serve enormous companies. I remember I did this analysis for this one company. This is almost a very similar situation where they were worried about people modifying their data. Not stealing data, not deleting data, modifying data.


They were a company that did health care stuff. They were basically trying to do autism research. The problem is, their adversaries are very fanatical on both sides. Some people believe autism is a genetic thing. Some people think it's an environmental thing. The people who believe it's genetic, they think that if it's genetic, you should be able to test for it, and that means you should be able to abort the people and get rid of them. But there's a whole bunch of people who say, "Wait, you're going to abort me? I have autism. I'm still a productive person. Why would you do that? I don't want that to happen." They're very angry about that.


Then the other side is, "It's probably some drug." If that's the case, China has this insanely large amount of autism. If it's drug-related and US manufacturers create that drug, which is incredibly likely, that could initiate a war. So there are two conflicting and very politically interested groups to make sure that it goes whatever direction that they want it to go.


These are extremely good patient hackers who really want the data to go one direction or another. So they're like, "We don't know which way the data is going to go, but we certainly don't want to be impacted by whomever."


Chris Gerritz

The don't want to be manipulated.


Robert Hansen

Exactly. This is a company that might have some of the biggest implications of drug manufacturing, or let's say it's biologicals or some something you could test for, that would be an enormous boon to do that type of testing or whatever, and also detrimental.


Chris Gerritz

What is it? Like a 40-person company that has one IT person?


Robert Hansen

I don't even think they've got one IT person. But yeah, maybe 40 people. It's a tiny, little company. So to say that that company doesn't deserve to find out that they've been compromised is ridiculous.


Chris Gerritz

I mean, small businesses, you're talking about hedge funds, you're talking about biotech, researchers. These are small businesses. They don't have IT staffing. They don't have on-staff security. Often, they go to these service providers that do that. Those service providers are supposed to provide that, and they say, "Well, number one thing I need is computers, I need a phone, I need the internet, and just make sure it's secure."


The security portion is always that afterthought. Like, I need all this stuff and make sure it's secure. So small businesses are always going to do just enough because they can't go and convince them they need anything more than it's secure.


Robert Hansen

You eventually got acquired. Tell me about how that went.


Chris Gerritz

My first acquisition of my first company, Russ and I, the co-founder, always thought about what would this look like. When you're in that cycle that you just started, you're going to change the world, the reality sets in, what did we do? Russ' wife is like, "Why did you make him quit his job? We had such a good life? Damn you, Chris."


We're friends now again. But that whole process ends on an acquisition. For us, the move to go down market into small businesses was the number one thing we did. We got on the radar of Datto. Datto is an organization that serves the small business market through partners. They provide technology stack, they provide backup, they provide all these other components of delivering a managed IT service.


And by the way, when you're delivering that needs to be secure. That started being a bigger and bigger conversation. Before, it was just antivirus. Then 2018, 2019, 2020, especially as we got into the pandemic, it started being a really relevant concept where insurance says, "Thou must monitor your network. You have to do more than just the antivirus you've been doing."


The enterprise is already well adopted with all of this stuff. In fact, CrowdStrike, SentinelOne and others went to IPO. Huge companies; really successful. Datto said, "We've got into get that too." All of their competitors in the small business space were starting to white-label that enterprise technology and trying to adapt it and go shove it into the small businesses. It's not going to work as well. They don't have anybody to run it.


So that was the strategy. Datto came along and said, "We should buy or build because we need to make it work for our customers." That was the whole strategy. They went out and scoured everybody looking for who's operating in the space? Who's simple enough for the small business?


Oh, there's this company in Texas that's doing this. They have really good people. We evaluated them. I wouldn't say they're better than any of the big enterprise players, but the expertise is there. The capability is there and they're operating in our space.


So we were on their shortlist. We ended up winning out on that shortlist. They purchased the company. It was a huge outcome for Russ and I. I think we contribute that to the fact that we raised about $13 million in total venture capital, struggled a lot, especially against competitors that had hundreds or $500 million in funding.


Robert Hansen

And then went public, so suddenly they have a billion dollars to spend on marketing.


Chris Gerritz

Right. When you're trying to compete with a company that spends $100 million on R&D and $600 million on marketing, that's really tough. At the exit, we had about 30 people working with the company. We got acquired. The whole objective was to adapt it and deploy it into the security stack or into the entire IT stack that our partners use by at Datto.


It was a really cool proposition. Really cool to be part of, and to watch actually happen. It's been a year now and it's been very successful.


Robert Hansen 1:26:49


What was it like working with VCs? Do you regret that decision? Was that the right decision? Would you do differently next time? Any sort of lessons for the entrepreneur?


Chris Gerritz

When you work with VCs and you're doing really well, they're the best people in the world. When you're not doing really well, they're terrible to work with. They hate you, you hate them. You're a zombie company. And they know it. They know that 9 out of 10 of their companies are going to go nowhere, or just break even. And breaking even is a good outcome if you're not the winner.


It's always funny to me that that's the concept. Yet, I've had conversations in the boardroom where they're like, "Chris, I've never seen anything this horrible before. This is a terrible outcome. This is not going well." I'm like, "Nine out of 10 of your companies do worse than us."


They drive every company to be the Grand Slam. When you take VC money, you're going to orbit. That's probably the one thing I would say, to answer your question of would I do it again? Is VC the right route? If you're trying to get to orbit, VC is the route. They'll give you a lot of money to do it. Especially now that I've had an exit, I could go ask for a lot of money and go put another thing in orbit if I wanted to.


But 90% of success when you're trying to get to orbit means you're crashing in the ocean. People don't realize that. When you go the VC route, you get to orbit or you die. There is no average business. There's no lifestyle business. There's no 50% growth every year for 10 years.


There've been some awesome companies built and sold for a lot of money that took 15 years to get there. VCs are not waiting around for that. You get to orbit or you go away. We're going to make sure you're spending money to the point where that's 18 months from now.


Robert Hansen

That is one thing I really dislike about VCs right there. They really want to see your burn nice and high because they want to make sure that they get another chunk of revenue, another chunk that they can invest in. And if you're not, if that burn isn't sufficient, then they can't put more chips on the table. They want more and more and more chips on the table.


Well, that's interesting. Would you do it again, though? I know you're in the middle of it. You're still in the company. But five, 10 years from now, when you're done, hanging out in your yacht, and suddenly, you get an idea, are you going with it? Or are you just like, "No, I'm not doing that again."?


Chris Gerritz

It's a huge question. I think now that I have resources, it changes the question. Back then, I had nothing. I had ideas. I had knowledge and I had $0 to my name. Anybody that would give us money was what we needed. Some of that was just necessity. Like, who would do this.


We're in the right market space. Cybersecurity is really hot and VCs are after it. So let's go that route. But because you fit into the VC route, you've got to do something that's going to be a unicorn. That's not going to make a billion dollars, so don't do it. Go do that. It really forces you down to a certain path.


Robert Hansen

This is also like getting your MBA in real-time. You're learning a lot as this is all happening, good or bad.


Chris Gerritz

Well, it was awesome. I had to do my own accounting for a while. I am not an accountant. We were on cash first, and then we moved to accrual when we raised another round, and I lost complete perspective on what our cash position was, or even how much money we had. It was all confusing to me. I had to relearn how to do accounting, having no background in finance.


Robert Hansen

And take out the trash. You have to do everything when you're a small company. It's fun, actually. The terms of the exit: were you happy with the terms? Any terms you would have done differently? Or any terms you would have the person listening who might be starting a company, you're like stay away from these types of terms or try to go for these?


Chris Gerritz

I think the acquisition, this process of negotiating with VC or negotiating during an acquisition, these are opportunities that very few people have ever done before. There are no real good books out there. In fact, a lot of the books on M&A are from the 80s. None of that works anymore, especially with a company that you're talking about valuations that are much higher because it's software.


Robert Hansen

It's a promise of the valuation almost.


Chris Gerritz

Yeah. I was always told, "Don't talk to the bankers. The bankers will come over and they'll take 8% of your acquisition. They'll just screw it up anyway. They negotiate. They'll shop the deal and stuff. It'll just kill the deal." So, don't talk to the bankers unless you're really big.

We didn't retain a banker, but we did talk to one that was local in 

Austin. We went to Momentum Cyber and Eric McAlpine was an awesome, phenomenal resource for us. We didn't retain him officially. We were just like, "Hey, will you have a dinner with us as a consultant or something like that." We ended up using Momentum Cyber, but from that dinner.


That one dinner gave us a piece of advice that was really important on how to even negotiate what a valuation of this company is. Because there is no paper valuation that was going to be worthwhile to anybody. If you just do standard revenue, you don't arrive at even what we raised. But if you look at software multiples, if you look at the opportunity to them, we had a couple of 100 customers under our belt that were paying. They were going to go take our product, which currently has been demonstrated on some really large networks, so it's got scale. And they're going to go push it out with their 900 salespeople, and they're going to push it out to 29,000 partners on the same day that we go and launch. How much money could they make off a product that's been demonstrated to work at scale?


Robert Hansen

Like 10x your revenue. Some enormous amount.


Chris Gerritz

We don't even think about our current revenue. In fact, if I lost every customer I have through this acquisition, they didn't even consider it. Because the opportunity to them was this bigger number out front and saying, over the next three years, we're going to make X dollars. So whatever we pay for you, it's paltry compared to what we're going to make off you.


So the valuation is really some fraction of the total value that they're going to deliver from this. And acquisition terms, whenever the company pays less money than the value they got for the asset after the acquisition is done, it's called a creative. It's like, when does the acquisition become creative for that organization? We were like, if they pay $50 million for the company, which wouldn't have been a number I would have thrown out anytime in the world, it would take them six months to recoup the whole thing, based on their growth metrics. So go ask for $75.


Robert Hansen

Awesome.


Chris Gerritz

That whole process was brand new to us. We did have a lot of success because we did talk to people who had done it before. Eric was one of those guys.


Robert Hansen

Great. So you obviously don't have to tell him any of this. But reps and warranties, insurance, RSUs, all that stuff. Is that pretty standard for you?


Chris Gerritz

Yeah. When you're a founder, you usually get retained in high technology companies. Me, the co-founder, the head of engineering, a couple of the key players, we all got an agreement that said, "We need you to stay on for three years. We don't want you to go and buy a yacht and then go live in Spain." Because a lot of founders do that when they have a good exit.


For us, they have to keep the carrot in front of us a little bit. They didn't want to do the acquisition if we were just going to fly off into the sunset with our Teslas. Oftentimes when you're doing acquisition of a smaller business to a strategic buyer who needs that technology to meet the people, they put you on an earnout. They put you on a contract that says like, "You don't even get most of the acquisition unless you stay with us for three years and it's successful. If it dies next year because you lied or something like that, we're recouping. If it dies because you didn't help us integrate it with our technology stack, you're not getting half the acquisition." A lot of those agreements will have cases like that.


Robert Hansen

Did you have something like that?


Chris Gerritz

Yes.


Robert Hansen

Wow. We did not, but mostly because we fought off. I'm like, I'm not doing that because I can't guarantee that the acquirer can get their stuff in order necessary to make this all happen. That would be beholden to their bad engineering disciplines, or competing priorities or whatever else. We said absolutely not. In fact, we almost killed the deal over it. We said, "No, sorry. We're walking away. It's not a deal term we want to deal with." They were like, "Whoa, let's not kill the deal over that." So that's interesting.


Chris Gerritz

Again, it's a big question of during the negotiation, are you negotiating with the business people or are you negotiating with the lawyers? Once the lawyers take over, everything is off the rails. The most unpleasant part of the negotiation is watching lawyers talk about things that don't matter.


Robert Hansen

Then they become friends; 10 minutes talking about the weather. Does it feel real? I don't really feel like for me it's done. I feel like it's in the back of my head.


Chris Gerritz

Yours was the summer.?


Robert Hansen

Yes.


Chris Gerritz 

Mine was January. So it's been a year now.


Robert Hansen

You're slightly ahead of me.


Chris Gerritz

The first six months were like a whole lot of loss of control. Oh, my gosh, this isn't mine anymore. I'd be constantly reminded that this isn't mine anymore. I went through a weird one. This is unique to our situation, but we got bought by a publicly traded company. We had this whole plan. It was an awesome organization. We integrated into it and liked the people that we were working with, and the leaders that we had.


I met the CEO. Five months later, and these guys go dark on us. It's like, "Okay, we're just operating on our own. A lot of independence." Then we get to this announcement, "By the way, the company that just acquired you just got acquired by a big competitor."


On day one of that announcement, we were like, "What about our plan? We were going to relaunch this product under this brand. Is that still in effect? Is our agreement still good?" Because some of that was a little bit of a handshake. How do I define the performance metric? It's really up to the company. The new acquirer is going to put some lawyers on this and realize it's pretty light. What does this mean for us?


That was a lot of craziness this summer, as this company that was publicly traded got taken private, and merged. Going from a 2,000-employee company to a 4,000-employee company. And by the way, this little 30-person company that you just acquired and had grand plans for, we don't even know what they do.


So on day one, they were like, "We don't need them. They cost a lot." So, day one was like, "We'll probably just get rid of them." Then they read the contract and go, "Oh, okay, we would have to accelerate them and stuff like that. Let's have a phone call with them at least." "Oh, you do that? We need that." Then we became the All-Stars again. It was like this roller coaster.


Robert Hansen

That is quite a story because now you've gone through two acquisitions in just a couple of heartbeats.


Chris Gerritz

We're like a baseball card. We've been traded to this company and then we were traded over here. We actually spent a bunch of time integrating with Datto, and then the new acquirer, Kaseya, came along, and we spent another few months integrating with them. We didn't even launch our product again under their banner until we had done nine months of integration work with both entities and figuring out what we were really going to do strategy-wise.


November 15, we relaunched our product. It's now called Datto EDR.


Robert Hansen

They're going to keep that brand around, Datto?


Chris Gerritz

I think so. They don't tell me that. We'll see. Maybe when this airs. But going back to the performance metric, it's like, hey, this has to be a success for you to get the full outcome. It's still a good outcome regardless, but the full outcome would require us to have a sales number. The double acquisition pushed our go-to-market till November 15.


So here we are, we need 45 days to go put this out to the market to hit a number that we thought we would have most of the year on. The new acquirer was like, we didn't make that agreement. We're not changing. They worked with us a little bit, but it's been like pulling teeth to do it. Luckily, it's been a super success with both of these companies, both these entities, and selling it and being like, actually, security is the number one thing we need for small business right now. This is going to sell like hotcakes because people need it.


The insurance companies are saying, "Thou must have it." And they don't have $20 per device per month to pay CrowdStrike. Yours is a lot cheaper because it's built for the small market. There are certain things that make it easier to use, fewer features. Actually, they had us disable a few features because they were like, "It's too complicated. We want to sell it for less. We don't want to maintain it." So it's got to be underpriced under the enterprise.


We're taking enterprise capability, making it easier, making it cheaper. Now the small business can take it. That strategy worked really well because we've sold like hotcakes. We made our number in six weeks.


Robert Hansen

Congratulations. That's awesome.


Chris Gerritz

It took four weeks to meet the number we had set out that would have taken us six months.


Robert Hansen

Congratulations. That's awesome. Another thing I wanted to talk to you about outside of all the security stuff. You're involved in an organization called Thinkers & Drinkers.


Chris Gerritz

A little side project.


Robert Hansen

So tell me all about that.


Chris Gerritz

So this was eight years ago, 2013 timeframe. About the time I was getting out of the military, a roommate of mine, Ian Perry, we'd been friends forever. We were deployed to Kuwait together. We were reaching the age of 30 at the time, and we were realizing that we were too old.


Robert Hansen

Still had hair


Chris Gerritz

Still had hair but too old for the clubs, too old for the social life that we were trying to have. We were not married. We just realized we were too old for this, but we're not married, and we're not old enough for tea and crumpets and wine, and all the other stuff that adults do. So something in the middle, let's just create it.


So we created it. We said we want to go to a bar still, but we want to be able to hear the people that we're with. We want to be able to talk about some deeper conversations than just the simple junk that people talk about. We're not going to a sports bar. They exist.


So we created Thinkers & Drinkers as a Thursday thing. It was four people. We'd have a topic and that topic would rotate between a political conversation that was a current event, or philosophical. Like, what do you think about death? Some crazy things that make you think.


And after a few drinks, you start talking about some deep stuff. You bring up some deep things with strangers because we've had a few drinks, lubricating the conversation. That ended up being something that a lot of people liked. They kept coming week after week after week and kept getting bigger and bigger.


We put on the internet. 20, 30 people will show up. We'd have these really large format conversations on deep topics. We'd rotate between fun topics and deep topics so that we would build rapport.

We had a couple of rules. Like, we were not a debate group. We're not here to debate left versus right, or who's right or wrong. We're trying to figure out what you believe and why you believe it. If you leave here understanding why they believe what they believe, even if you disagree, then we've won.


Those small ground rules and that simple concept has grown to about eight cities. We have about 16,000 numbers on the Meetup app.


Robert Hansen

What are the cities? Just so that people listening can go, "Oh, that's my city!"


Chris Gerritz

We started in San Antonio. I took it to Austin. After the pandemic, I restarted it. We've got about 3,200 people at the meetup here in Austin.


Robert Hansen

3,200? Wow.


Chris Gerritz

Now, they don't all show up.


Robert Hansen

Of course. That's going to take a little more than one bar.


Chris Gerritz

We don't have a bar for that.


Robert Hansen

You need a stadium for that one.


Chris Gerritz

But we have Denver, we have Portland. It's called Thinkers & Drinkers International because one of our members went to Stuttgart Germany, he's in the military, and started it there. They liked it, so the people there moved it to Berlin. So we have Berlin. They've taken a huge hit after the pandemic, but our American cities are still going strong.


Robert Hansen

If somebody is listening was like, "That sounds great. I want to do it in my city," can they reach out to you and say, "Hey, can I start the Milwaukee chapter?"


Chris Gerritz

We are discussing that. We have had a few cases where we've done that. In general, it's been organic. So someone from one of the cities where we've been active has gone to that new city, but they've been to a bunch of the meetups so they know the format. They don't just carry off a random thing. That has been a very successful model.


We've had two where complete random strangers saw it and said, "That's a great concept. I want to do that, can I be involved?" When we did it, it ended up being so wildly different that we couldn't even connect with them.


We do these international trips where we bring the leaders from all the groups together, and we go to a different country and hang out for a week. A lot of fun. The cool thing about that is, regardless of what city you're from, we all connect with each other, and we're all able to have deep conversations. It's been really cool to see that happen.


We want to maintain that. So right now, we're still trying to figure out what our expansion strategy is. Because the concept of a random stranger listening to this podcast is, Oh, you guys meet up and have this conversation. That concept is not rocket science. You can do that. Being involved with Thinkers & Drinkers requires us to have some rapport. We want to make sure that if I go to your city, I'm going to experience the same thing and it runs the same way. We're still trying to figure that out.


Robert Hansen

Got you. I went to your Instagram page and I trolled around looking at specifically the Austin group intentionally. What I was trying to do is pull out some of the topics that I saw that you had talked about. Denver, for instance, they're very active. I did not go to Denver's page and pull their stuff out, or their subsection.


I grabbed a couple just because I hadn't thought about any of them. I'm coming in completely blind. I intentionally did not do research, you just have to trust me on this. I thought this might be fun, me coming in completely blind, and you having all of the advantages of sitting through one of these things.


One thing I'll say before we get into that is, until you said the lubrication part of that, I just glossed over that as part of the name and not really relevant to the format. But I think you're right because one of my largest beefs with group conversations, I've got two: one is, it seems like one or two people do all the talking, and then the rest just sit and listen.


So you're not really learning what the group thinks. You're learning what the same two or three people who always talk at these things. You can go into any big meeting, it doesn't really matter, business meetings, or friend groups or whatever. There's always just the one or two who are just talkers. They're going to dominate.


Chris Gerritz

We call that the loud guy.


Robert Hansen

Or girl.


Chris Gerritz

Part of our facilitation and part of the training on doing this is to get more people talking and shutting down the loud guy or girl because they're talking too much.


Robert Hansen

For me, in particular, I also feel a little uncomfortable talking about my opinion amongst a group of people who I do not know. See, I'm perfectly willing to give you my opinion because you and I know each other, and I know we're coming with enough similarity in our way of thinking even if you and I totally don't agree on the topic, that we can still have a productive conversation without it devolving.


If I'm sitting next to a completely random, and I have no context for whether they can take a joke or not, or whether they are going to be highly offended by some random comment I'm not really even saying. Just, they take it the wrong way. That makes it very difficult to have an open dialogue for me personally.


I'll just sit on the sidelines and listen all day long, and really enjoy hearing it. But I'm probably not going to participate.


Chris Gerritz

We have people like that that show up and just listen at first. One of the things that you said was that you can have the conversation because we have a rapport.


Robert Hansen

About this topic, specifically.


Chris Gerritz

I mean, we could have a disagreement and it's not going to devolve into a FISMA fight because we have other things we connect on. In ours, one of the things that we do is rotate the topics specifically to build rapport. We're a community so we have repeat people, and we'll do things that are fun.


So I'll have a topic on modern dating. We always choose topics that everyone can have an opinion on.


Robert Hansen

That is not one of mine.


Chris Gerritz

The key aspect is we're not an intellectual group. We're not like a snooty, you-have-to-be-smart-to-come-talk-to-us because the topics we choose are something everyone has an opinion on. If I choose a topic on modern dating, we've all probably experienced a little bit of it, and probably have some opinions on it.


Even if you're married, you've seen your friends go and get on apps and be like, "That's the dumbest way to meet people ever." Or, "Hey, that's cool. I wish I had that." Everyone has an opinion on it and can offer something. And it's a fun topic where if you have a weird opinion on it, no one's going to bite you over it.


So we build this rapport and this ability to talk to each other. So that the next meetup when we say, let's talk about war, or let's talk about free speech, and these really thick topics that could potentially have these really divisive lines, especially in our current political context, those ones are less likely to result in a fight if we've had a little rapport. We can compartmentalize the fact that I'm disagreeing with you on this topic, but we had a great time when we were talking about modern dating.


Robert Hansen

Yeah, but even with all that, I still think the part that I was missing was the alcohol. Some people don't drink at all so they're going to be a little put off by that part of it. But, I really think that that does do something for people. It lowers your inhibitions just a tiny bit, maybe not even very much. But just enough for they're like, "You know what, that guy is really hilarious. I'm going to laugh at that joke." Yeah, man, I totally agree with you about that.


Now, I've just said something out loud. My opinion has been heard. I didn't even mean to do it. It's right under my breath, sort of like, ah, yeah, right, man. Then it's like, oh, he agrees with this opinion. And suddenly, I'm engaged.


Chris Gerritz

The alcohol component wasn't originally planned. We didn't have a master plan on how this would all work. It happened to organically grow and the right elements were happening. Through trial and error, we arrived at a format and facilitation skills that we used to get people talking, and the right amount of alcohol in the right amount of time. Certain portions of the conversation are a two-drink minimum, some of them are two-drink maximum.


Robert Hansen

It's like, "Okay, it's time for shots."


Chris Gerritz

We don't facilitate it like that. But for instance, let me give you a concept on how one of these things works. This is Austin, so, of course, we've got some strong political opinions. Denver too. Austin is an interesting one because we're 10 miles away from the big red state, and within a 10-mile radius, we're a big blue dot.


When I form a meetup that has a political topic in Texas, I tend to get both sides, which is nice. I like that. I kept getting these requests, "Hey, let's do one on socialism. Let's do one on communism. Let's do one on this really divisive topic."


I'm like, "Listen, I've been avoiding those right now because I need the group to have a little bit of rapport before we get into the fistfight conversations. Number two, if I post online that I'm having the topic on socialism, or communism, I'm going to get a bunch of Bolsheviks, and I'm going to get a bunch of cowboy hats coming here to fight. Again, that's the whole purpose they're going to be there for because they see it.


Robert Hansen

Yeah, which can be fun.


Chris Gerritz

It's not a conversation I like to facilitate, though. I've run away. So I came at it sideways. I said, "Let's try to get away from the left versus right or whatever we're doing in our country today." That's one of the reasons why we do this group and continue to do it eight years later. It's because I think it's a necessary thing to bridge people that don't share opinions.


So I took that concept of socialism, I said, "We'll do it, but I'm going to come at it sideways." We'll still talk about it, but it won't be the same framing. So I said, "Let's do social safety nets." So, the topic was social safety nets.


I opened it by giving a quote by Margaret Mead, who's a famous sociologist. The study is the history of civilization. I forget the name. Anyway, she was at a conference and she was asked, "What is the first archaeological record of civilization, in your opinion? What would it be?"


Of course, most people when they think of that, they think, "Well, we found a hammer 28,000 years ago. We found a sickle. We found someone had cultivated the ground, and now there was farming. Therefore, we have this archaeological record that civilization at least existed back then and from that point forward."


And she said, "No, it's actually 10s of 1000s of years before the hammer and farming or any of that stuff had occurred." It was even mended femur. They found human remains where the femur had actually mended. We know that it takes 10-plus weeks in a good environment. We know they're completely useless to a hunter-gatherer society while it's not healed.


And there is no case in the animal kingdom where an animal would be cared for, for 10 weeks, while it's useless. It's just going to die. They're just going to leave it. So, this is the first case where they found a group of animals that had come together and put resources into an individual that had no way of contributing back to society back to their group. For 10 weeks, they were useless. In fact, they made the group worse.


Robert Hansen

Yeah, but you don't know how good a knitter they were.


Chris Gerritz

Should be a good dinner. But yeah, they couldn't contribute back. Why are we spending all of our resources and not moving when we should be moving? We're hunters and gatherers, and we have to move and we have to stay here for 10 weeks? We don't even know if he's going to live, or he's going to get gangrene and die. Yet, they're going to do it anyway for this individual that cannot contribute.


We have no promise that they can contribute. We don't have any promise that they're going to actually survive this. Yet, somehow, this group did it. She said, "That's the first archaeological record that we have of civilization." She defined it as a group of individuals who did something for not just themselves, or for a selfish reason.


So what do we owe each other in our society? What do we owe the people in our city who can't contribute back to us, say, the homeless? I mean, they're not doing anything for me. What do you owe them? Do you owe them anything?


That prompted a conversation that was phenomenal. We talked about the concept of what the government should do? What should we do? What should philanthropy do? Is that good enough? Will that work? It ended up being on socialism, even though nobody brought up the word really. It was really cool.


Robert Hansen

That's great. All right. So, topics I saw, number one: maintaining relationships. It's sort of similar to online dating, which is that you're going to do online dating once you don't have a relationship anymore. How might that conversation start? How might you open that one? Or how did you open that one?


Chris Gerritz

Some of these topics are really broad. We could take that out a lens from dating, and maintaining a long marriage, or friendships. So we could talk about, you meet somebody, and then you never talk to them again. Or your high school friends that you've known forever.

That was actually one of the reasons we brought it up. Why is it that the people that I was in the military with in my early years, struggling with, I'm still great friends with today? The people I went to school with when I was really young and spent a lot of time with, I'm still friends with today.


Today, I can count on my hand the number of really strong friends that I've met later in my life. A lot of them, there's a high possibility they may trail off, and I might not speak to them for a while. I'm just an acquaintance.


Robert Hansen

Okay. You and I become friends later in life, five, six years back. Why do you think we remain friends?


Chris Gerritz

That is a good question. I have actually asked that question too. Part of it is, how can I facilitate the old, strong friendships that I build? Because I can contact those guys after a year of never speaking to them and it's like we never left.


Robert Hansen

I would feel the same way about you.


Chris Gerritz

Yeah. If I just take our friendship going back and look at how we built that friendship, and what element would we take away? Well, I had a really annoying friend who was like, "Everybody hangs out all the time." RJ is like, "Let's hang out." I'm like, "No, I just want to stay home and watch TV." "No, you should come out." And I would say the same to you. Then we'd be at the bar together.


So I think because I facilitated the conversation on maintaining friendships...


Robert Hansen

And weren't hanging out with the annoying guy, you're hanging out with each other.


Chris Gerritz

He's a great guy. Love him. But he's always like, "Come out, come out, come out." He was getting us people together. One of the things that really resonates with me on how those early friendships form and become so strong, and what are the elements missing from forming relationships today.


And it's the amount of opportunities we have for contact and the diversity of those contacts. If you're in school, you're hanging out with them every day, and you're doing different stuff. You're going to the mall, or you're going over here or you're in class, and you're bored and you need them. So you have a lot of opportunities for contact and interaction.


Today, I meet someone at a networking thing and I get their card and I may never contact them again. But if I keep seeing them at the same conferences, say, DEF CON or Blackhat, we go every year, and there are some people that go every year. I go every year. Some of these people, I've now listed them as people I can contact, even though I just met them at a conference.


Most people I meet at a conference, I never talk to again. But because I have these repeated contacts. So, it's like someone went out of their way to facilitate additional opportunities for us to interact and realize that we have things in common. Over time, those things add up into a larger connection. I think that's really for me what it is.


Robert Hansen

I've read some similar things; the number of connections. Also, the number of times we've been in arguments. It should be a ratio and the ratio should be fairly low, but not zero. I don't think we've had any serious arguments, but we've certainly been like, "Well, what do you think about this?" And we've got into it, not in a negative sense, but just not necessarily agreeing on every single topic.


Chris Gerritz

Yeah. I lean a little left, you lean a little right.


Robert Hansen

Ever so slightly, but not really. I mean, on certain issues. I'd say economically, kind of. A lot of social issues, no. So I'm pretty dead center. But these days, dead centers can look an awful lot like an absolute Nazi to a certain cohort. So it's a little hard to say. But I would say that either side sees that I'm not on their side, which is how you know you're pretty much dead center.


Chris Gerritz

That's the definition of being a moderate; everybody hates you. You're Switzerland.


Robert Hansen

I'm also looking for who's right on any given issue because I really think that there are certain issues that both sides have gotten better. Not necessarily right, but better than the other side. There are a lot of issues where I don't think either side even sees that there's a middle ground. It's invisible to them. I think that's worth spending time on.


That gets me in a lot of arguments, like pretty heated arguments with people. At the end of those arguments, one or two things happen. Either they go, "That was sport. It was fun, I learned something." They really enjoyed it and we're friends. Or they go, "That guy's a jerk. I hate that guy." And it's over.


Very quickly, I have this insanely good set of friends who are willing to get into these more complex conversations and spend the time necessary. I'm not going to be right 100% of the time, and they're not going to be right 100% of the time. I'd rather know from my friends when I'm wrong than just be spouting off random stuff all the time. So I think it's worth it to be a little challenging.


Coming up with bold assumptions; prove me wrong about this. Not because I want to be wrong, but I want to make sure that I'm right.


Chris Gerritz

I think there's probably a personality trait. Because you can meet those people who I don't have an opinion on or they don't really interest me all that much. People that really don't have an opinion on anything. They're the floaters. They float through life.


You also have the dogmatic folks that are like, party line. I have to be an apologist. I don't really like those people, either. They annoy me a lot because I'll bring something up. I'll even offer an olive branch of like, "Yeah, I hate that Trump guy. But he did a good thing right there." I'll offer it as an olive branch.


Robert Hansen

You definitely are Nazi. What are you doing?


Chris Gerritz

Yeah, how could you do that? We're supposed to destroy them.


Robert Hansen

This actually drives me crazy. Obviously, Trump has done one good thing in his life. He chose not to do one thing he could have done that was horrible at one point in his life. Does that mean he's a good person? Obviously, not. Hitler, I am sure did one thing once that was not horrible. Does that make him a good person? No.


If you take people holistically and look at them across the board, you're obviously going to find one thing about anybody who you can go to, "Yeah, they're an okay person in this one regard, in this instance, in this one specific scenario." But that is not how to think about the world.


Robert Hansen

I've been thinking about this a lot, like the Kanye thing with Hitler. Or some of these other people who are like, why would you spend your time defending someone, even if they were right in that context, who's a terrible person? That's what they talk about with Trump.


Like my friends on the far left will say, "Why even offer the olive branch? Why even acknowledge he did something right when he's done so much wrong and he's getting away with it?" That's their context. It's like, we're at war. Why are you apologizing for something he did right? Or extending that olive branch?


Robert Hansen

What about the people who are apologists who give an olive branch and say, "This person didn't screw up in every single regard"?


Chris Gerritz

I think right now, we are in this war context, where if you give an olive branch and say, "This person who this group believes is bad, and who's done a bunch of things and is getting away with it, if you extend that olive branch and say, "Well, they were right in this context, or they were right in this instance, and we have to give them a point." Granting them that point when they're getting away with so much of this other negative stuff, and we've totally we've made the decision they're a bad person, you're going to get attacked for that if we're in this war context.


I think that's the way we should think about this. We're currently in a context where we don't want to let people do that. It sucks for us who have more critical thinking. We have a little bit of a separation from it to be like, it's not going to end the world for me to even discuss the good aspect. But when we're at war, it seems like a distraction that needs to be stopped.


Robert Hansen

I sympathize because if you really believe that this is life or death for your cohort of people, or your friend group, or people who you think are marginalized or whatever, what wouldn't you do to save the impoverished or the needy? And anything you do that isn't directionally helping them out is tantamount to just throwing them right in the dumpster, or leading them into the fire or whatever analogy you want to use.


So I get it, but it also means that they're intentionally limiting their exposure to facts that might actually help them in their own war. If you don't know that your adversary did something good, then you're not going to know why a bunch of people are following them. You're not going to know why. Certain words are just not going to work with you.


Chris Gerritz

It's like a Know Your Enemy thing.


Robert Hansen

Absolutely. In fact, before I started this podcast, maybe two years before or something, I have not talked about this publicly at all, I basically spent some time thinking, me, a hacker, I have a lot of capability. I could probably make any outcome happen. I really felt like a lot of these systems are actually pretty frail. Also, people are pretty easy to manipulate and a bunch of other things.


I was thinking, as a hacker, what could I do to overturn elections? And I looked at election systems, and they're not particularly great. I was thinking, well, but what would I do? Let's say I decided to do that one day. I'm like, I'll just flip a switch and I'm going to go do the thing. What would I do?


Well, I realized very quickly, I didn't have enough information to even make that assumption. I had to know both sides well enough to know if I had to pick one of two sides, because there's really only two sides, let's be honest, which side would I pick and why? How would I justify it? How I would make the moral justification that I would switch direction in one way or another?


That sent me down a journey of exploration. I'm like, I don't know enough. I need to know way more about everything. It doesn't matter what the topic is. I've got to be unscared of new information. Some things can be daunting. You're like, well, that's a very deep topic. That will take a long time to become an expert in. I'm just going to buckle down and spend the time to learn whatever I need to learn to get to the point where I actually have a relatively, compared to the average person anyway, informed opinion about just about anything that's going to come my way.


Chris Gerritz

If the decision could be yours.


Robert Hansen

If the decision would be mine. Not to say I would ever actually do this. But as an exercise, to know more about my own position, I had to assume that eventually, I might come to a place where I had to make a decision. And if I had to, which decision would I make?


I don't think enough people spend enough time thinking about that specifically. If you actually had to flip the switch and turn off half the country, and just say, "You don't get to vote anymore because we can't trust you to vote because you're doing bad things to people." Which side would you pick and why?


And it has to be not just because my team wins. It has to be a much more deeper understanding of what that leads to, and what's the outcome if that were to occur.


Chris Gerritz

I think it's even a flawed way to go about it because the parties that we have to choose from are highly complex, and they're big tents. Could I say that one is worse or better than the other? That's fairly complex.


Robert Hansen

"If you had to," is a better question, as opposed to "I would want to." I don't want to do that, but if I was put in a position where I was sitting on the switch, and had to go left or go right, I would have a really hard time doing that because there are certain things I like about both groups. I don't feel like one side is so sufficiently wildly better than the other that would be worth switching them off.


Chris Gerritz

This is the microcosm of the individual decision every person makes in that polling booth. Should I research this or should I go tribal, and say, my team versus your team? I think that there's a fundamental aspect of democracy that requires you to assume both sides want the country to be better, and we have lost that.


I don't know if democracy can function in a realm where I don't believe both sides want better things, and that they just have different ways to do it. Well, if you're Switzerland, and you're trying to choose between the Axis powers and the allies, and you're like, "I see good things on both sides." Screw you. We're at war. I'm not going to give you a platform to go to say things like that. They're the Huns. They're all demons.


It's much better if we believe that the enemy are demons to fight a war. It's hard to fight a war when I think, "Well, that person has a family too. They could be just like me if they had been born here. We have to get rid of that if we're fighting a war.


Robert Hansen

So literally, dehumanize them.


Chris Gerritz

I think we've reached that point. It's really hard to maintain a democracy when you dehumanize the enemy.


Robert Hansen

So this is the basket of deplorables or the groomers. This is how we describe our enemies. I mean, there might be a kernel of truth in any epithet you could come up with. Yet, I don't see, for me, the upside in ignoring both sides, or either side. I have to assume that all of these people are coming from, as you said, some iota of good faith, somewhere buried in there.


Now, there are bad actors on both sides, true bad actors. They're a minority, but they absolutely exist. They will see the battlefield with bad data and seed it with propaganda that they know will have an outcome that is negative. But they're actually fairly few and far between. The vast majority of people are just following orders of the memes that they read or whatever. They are just right in line with whatever podcast or meme factory that decided to put that in front of them.


I think this is actually quite an important topic. For me, more important than just about any other, which is understanding why I think what I think and making sure that the data I get is at least directionally correct, if not perfectly correct. If I can't get perfectly correct, at least do the research and try to figure out which way I should go.


Chris Gerritz

I think I'm a better person because I expose myself to other opinions. Some people are like, "I'm tribal, I'm blocking you if you don't agree with me, we're at war. This affects me." I understand that. I have friends that some of these decisions, like the abortion decision, that are very core to their safety don't affect me as much. I'm allowed to have more diverse opinions, but I have more diverse opinions because it's not a personal situation for me. I haven't had to make any decision like that.


At the same time, I've gone back and forth on this: should I care more and listen to the people who are impacted by it, and adopt their opinion? Or should I maintain my neutrality because I'm not involved, and listen to both sides and figure out why they believe what they believe?


Robert Hansen

I think, initially, neutrality is the right answer. But over time, obviously, you're going to learn things about both sides and have opinions. You mentioned abortion. This is a topic that is super sensitive, and probably not one that two guys should be having. But not because we can't have opinions. But because I'd rather have a woman in the room who can also have her opinion at the same time and inform us idiots who have never gone through anything like that or even considered having to go through that personally.


But it's not that I don't have opinions. It's not that I haven't had very complex thoughts, in fact, probably more complex than a lot of the current narratives are, from what I can gather anyway. And confusing narratives. Things that, in my mind, lead me down paths that I wouldn't have expected to land.


When I started the exercise, I would have thought I'd end up somewhere different. Maybe someday I'll get into all that, but I don't think it's worth this conversation to do that.


But I think that all of these things that we discuss, you should be prepared to end up on the other side. If you're not prepared to end up on the other side, you're not doing it with an open mind. I really like that about you as I think that you are one of those people who can end up on the other side.


Chris Gerritz

I find value in it. I've gone back and forth a lot. I've asked myself the question, is neutrality good? Is that a virtue? In some cases, it's not. There are cases where bad things are happening and your neutrality is causing those bad things to continue. But in other cases, especially in complex topics, I tend towards neutrality. Not neutrality, but I tend towards wanting to understand both sides and empathizing with why they believe that, especially if it's too strong of an opinion.


If it's just an oppressor beating down a slave, that's an obvious power mismatch. But when it's two groups that appear to be equally powerful disagreeing on a topic, in those cases, I want to be the neutral party and figure out why they believe what they believe, so that I can understand both sides. I think that is an advantageous thing to be, and not just choosing a side.


I've also gone back and forth on that. Like, when would I choose a side? When would I look at both these cases and be like, "Yep, I'm not going to sit on the sidelines. I'm going to take my banner, and I'm going to fight for one of them"? Even though I know there's a little piece of right on the other side, let's ignore that. We're going to war. When would I do that? Under what criteria? That's an open question I have.


Robert Hansen

Interesting. I don't want to get into too much more because we're already hitting some time here. let's just pick one of them, woke-ism, since it was on your list.


Chris Gerritz

I did not facilitate that.


Robert Hansen

Well, maybe we'll skip that one. What about judging the past?


Chris Gerritz

That was an interesting one. That was fairly timely because, over the last few years, we've been discussing whether we should be having statues of certain people. When we know, well, he was a slave owner, we have to take the statue down. We can't put them on a pedestal anymore because now our morality has changed. They were not a good person, according to the lens we have today.


Robert Hansen

That's called presentism.


Chris Gerritz

So that whole discussion on that topic specifically. It was like, let's actually dig into that some more. Let's actually figure out, what's your opinion on this. Should we be looking at the past through the lens of current morality? Should we grant them some leeway? Because treating women like trash and treating slaves like trash was okay back then.


So they can still be heroes? What's right? We have a political conversation happening at the national level. Let's have a personal conversation. That's what Thinkers and Drinkers is about. Okay, we've seen the online arguments, let's put the talking points away for a second and just talk about it.


Robert Hansen

I like this topic. I personally don't care about a single statue anywhere. I don't care if we're getting rid of them all. It doesn't matter to me whatsoever. But I know that other people would care. That's why I care, I guess if that makes sense.


The answer that I've heard that I probably resonate the most with is some researcher or maybe a journalist of some sort. He was basically saying, whether you agree that the statue should be there or not, the context you're missing is that someone at some point thought that this was something that needed to be commemorated, from their perspective.


What you're really doing by honoring this thing, whatever this thing is, not to say that you agree with the person or like the statute or whatever, is that whoever put it there felt the need to do that because it was so strong within them and their community or whatever.


What you're really witnessing is a point in time, where they were willing to pull the resources together and literally remove functional real estate from the world and leverage that to say something to history. What you're really saying is I don't want to learn whatever they want to teach me.


Does that make sense? If the answer is yes, then go ahead, and get rid of it. But if you want the knowledge to still exist, it's very similar to a book. You could get rid of the book. You could burn all the books, and then you wouldn't have any of those books that had that one bad idea in them. But whoever wrote that was trying to have this thing echo through time.


It's your choice, whether you read it or not. You don't have to read it, or you can hate it, or whatever. But is it worth getting rid of these things? Trump, for all of the bad things he's done, one of the good things he did was say that if you take down this one statue, you're going to start seeing people take down presidents as well. I was like, "No, that's crazy. You're crazy." And of course, they did.


I think everybody who had any sense about them knew that that was going to happen, actually, but a lot of people really wanted to believe that there was no way that would ever occur and this is all hyperbolic. That was one he definitely got right.


I think the reason I knew it was going to happen for sure is sort of the same reason we see the Shia Muslims taking down statues. It doesn't fit their narrative. It doesn't fit with their sense of the world. The more you can remove your opposition, the better.


Chris Gerritz

We've talked about this culture war we're in. History is a large component of it and our heroes are a large component of it. If we want to change the culture, and we're in this war whether we should change it or we should go backwards to a better time, or should we progress to the next phase, and we have to blow up the old to usher in the new.


That's this cultural war we're in right now. That has a heavy component with history. If we want that change to occur, if one group wants that change to occur, then they have to go take down the statues of the people we used to claim our heroes. We have to downgrade them, they're no longer our heroes. These are our heroes because this is what we want to be.


Whenever you think of your heroes, or statues, or even historical figures that are really important that we want to go and frame and put a picture on, I think we've done something wrong by trying to take them apart and say, "Well, we learned this bad thing about them. Therefore, we shouldn't laud them as heroes." There are bad things about everybody.


Robert Hansen

Absolutely everybody. I've hacked into enough people's emails. I can guarantee it.


Chris Gerritz

I think that there's a reason why we make statues of them, and we don't add them at 4k resolution. The busts are made more perfect than their actual skin was or the narrative we write doesn't have the blemishes of real life. We do that for a reason; because they're heroes. Because we don't want to laud them for their bad parts.


So we remove the bad parts from history so that we can then make them heroes and aspire to be them without convoluting and having our kids look at this bad thing that they did and say, "I need to be like him so I need to do the bad thing too." Let's just remove the bad thing from the histories and love them perfectly yet they weren't.


Robert Hansen

Also, the bad things, in many cases, are totally irrelevant to the major historical thing that they were involved in. It's like they went to the restroom too. I don't care. It's irrelevant to the fact that they won some battle.


I think this is a fairly silly conversation. It also means that so many things are going to have to get rewritten, like literally the entire language is going to have to be rewritten.


Chris Gerritz

If that's our standard that they have to be perfect in order for them to be heroes. Even on the far left that wants to change out all of these statues, they have heroes that are not perfect either. Che Guevara; all these guys had some crazy stuff going on. Should we take that same lens?


Everybody has heroes. I believe that you should remove the negative aspects of our heroes after a certain amount of time so that we are propping up the traits and attributes that we want to idolize.


Robert Hansen

This is where Hollywood gets involved. So now you get to say, "I'm just going to make up this idol with no character flaws. It's going to be perfect." And it's boring. I mean, if they have zero things ever, no conflict whatsoever, it’s honestly not fun to watch.


Chris Gerritz

It's why we like Batman. He's not perfect.


Robert Hansen

Or the Punisher; extra is not perfect. From your Facebook feed, I went back and looked at one of the more recent comments you made. You make some very good sort of provocational comments sometimes. I like reading it. I don't comment on them, but I like reading other people's comments.


I do like watching people's replies though. I learn a lot about people and how they're going to react. I'm a lurker on many channels because I actually enjoy seeing how people interact with one another. And yours, in particular, is a high one on my feed.


This is paraphrasing a lot because it's a long post. You said, "I see the Elon Musk's Twitter controversy less and less as a left versus right division. It's an authoritarian versus laissez-faire thing, a free speech versus content policing thing, moderates versus extremists."


I, for one, very much agree with that. I've seen the political aisle described as right and left. I've also seen it squished together where the extreme right and left are actually together and moderates are over here. You know what I mean? And I think that's right. If you look at the extreme right and extreme left, they both basically have the same goal, which is power.


Chris Gerritz

They use the same tactics. One side will denounce the other side for using a tactic that they then go and use themselves. For instance, that comment specifically, if I'm being honest, I've always held that Elon Musk as someone that I admire.


Robert Hansen

Well, you have a Tesla.


Chris Gerritz

Yeah, I do have a Tesla. Given that, I do look at it through a lens of, he can't be this evil person that some of these guys read about what's actually going on here. Then looking at my personal groups that I am engaged with, the Thinkers and Drinkers group, I'll talk to them, and I'll say, what's the consensus at least here? I know, it's not scientific, it's not a large population.


But at least I have a fairly diverse set of friends. I can get a little bit on what's the actual thing going on without just going to CNN and saying, hey, they all hate him. So, more and more of those conversations that I have interpersonally, one-on-one, are not looking like the conversation that's happening on the news.


That's so interesting to me because the national narrative is right-wing versus left-wing. The personal narratives that I'm hearing are more about, should we police content really heavily or should we be more free and let people do whatever they want? Or where's the line used to be? It used to be the line was child pornography, that's it. That's the only line. If you hat that, we police it. Otherwise, do whatever you want.


Robert Hansen

Or propositioning to kill the president or something, actual crime.


Chris Gerritz

And you see this in Europe. The European laws are like, you can't be laissez-faire. You're breaking the law by allowing people to talk about whatever they want. I'm like, is that right? From their perspective, they're like, you are enabling people who are bad people to say bad things and incite more bad things against vulnerable groups.


Okay, I feel that. I don't want that to happen. But is that moral ground that we have to police this content on a very large network?


Robert Hansen

Well, I certainly think that we probably should stay away from censorship because it's got a chilling effect. I don't think I can come up with a single example where absolute censorship has ended well, for whichever country has implemented it.


Chris Gerritz

It actually pushes people into more extremes, which causes more conflict.


Robert Hansen

It also leads very quickly to authoritarianism and oligarchies and all kinds of terrible things. I think you're right on the money here with this comment. So, how do you see this going? How do you see this conversation, and I don't mean this specific one, these sets of conversations going? How do we have this conversation at a more global level and get people thinking more in the context of both sides might have something to offer this conversation?


Chris Gerritz

These conversations happening on a personal level, and at Thinkers and Drinkers meetups at a local level, one of the things that makes those conversations tend to be more successful is by reframing. When you get to the national level, framing is everything. We're going to frame this as this versus this or red versus blue, and we can't have conversations outside of that context because the national conversation is propagated.


I don't know the answer, but I do know that our biggest problem at the national level conversation is the fact that it's propagated so fast, and that the framing has to be very simple for a large audience. Outside that frame, it's too complex.


There are disruptors that come along and help us change that framing. What is the national conversation happening? Someone comes along with a new idea or a loud enough message, or a big enough broadcast, where they can change the national conversation and the framing of that to be something else. I think that's more powerful than trying to figure out who's going to win, left versus right.


Robert Hansen

Sure. Well, maybe it can be your next question for your next Thinkers and Drinkers. How do we reframe it? I remember talking to a couple of very right-wing leaning, I would say, halfway right anyway, about this topic. They were like, "Well, we're losing the culture war. I'm like, "Your memes suck. Your memes are terrible. You think they're funny, but the left doesn't think they're funny at all. You've got to cross the aisle."


They're like, "Well, how do we do that?" I'm like, "Do you know what they think? Have you talked to them? Have you actually sat down with anybody in the left in the last year, let's say?" They're like, "Well, I don't really have any left friends."


Well, there you go. That's why you're losing because you don't know what the other half is thinking. I would say the same thing about the left. If you're talking about taking away guns, you should probably know what a gun works like to talk to somebody on the right and say, "Well, I don't like that specific gun. What kind of gun is that?" It's scary. The language is all messed up. They just don't know what each other is saying.


Chris Gerritz

Just to take it back to that Twitter thing, when you institute censorship, it pushes people into a network of just their people. When Elon took over Twitter and banned those journalists, which was a terrible decision in my mind, they said, "We're being censored now. We're going to go to Macedon, our network."


Now you have two groups of angry people who don't understand the other side in their own bubble.


Robert Hansen

They literally can't see each other.


Chris Gerritz

They can't see each other. This is not going to get better with that model.


Robert Hansen

You are also a board member of a company that helps people find jobs. Can you tell us a little bit about that?


Chris Gerritz

I'm a board member of Merivis. Merivis is a nonprofit. It basically does boutique training. I was not a founding member or anything like that but I joined the organization. It was originally started in Austin and Seattle. So operated out of those two places. They're a veteran service organization. They take veterans and offer a training pipeline to get them switched over from carrying a rifle to working in a cloud career.


Robert Hansen

Basically the same thing.


Chris Gerritz

Basically the same. Clouds, riffles, marching, getting rained on. But it's been really awesome to see that because I came out of the military having significant skills in cybersecurity and IT and I was able to transition very well. Watching some of my friends who did not have that training, who were in these careers that have no civilian equivalent, that makes it very difficult to get out.


In fact, even right now, the economy's a little bit tough. A friend of mine retired from the military. He sent out, over four months, probably 100 different applications. He had 23 years of military experience and couldn't get a bite. That's tough. That experience doesn't translate over. In fact, the jobs that he was getting...


Robert Hansen

Can you tell me what he was applying for?


Chris Gerritz

Different things. They were IT things, but he worked on missiles and satellite communication networks. There are a few civilian jobs out there that do that.


Robert Hansen

Comcast, Verizon.


Chris Gerritz

Having on your resume that you did IT communications, even if it did translate, a lot of recruiters are like, "We don't need a satellite guy. I've got Cisco routers." Well, actually, he worked on Cisco routers, too. It's just that he worked for the military."


But he had a hard time because even writing a resume and translating that experience into a commercial is hard. There are routes that do it and there are ways to do it, but you don't always have those resources. Seeing that, I joined Merivis specifically to help them raise money and expand what they're doing.


They're having the Salesforce ecosystem right now. Salesforce is a huge technology ecosystem. They're used in approximately every organization and doing things like analytics, sales, you name it. 

People use their cloud infrastructure to do it. That is a skill set they were training into and they had a lot of experience in. So they are able to take cohorts of hundreds of veterans and train them into a technology career for a technology stack the military 100% does not use.


They don't use Salesforce to fight wars. They're going to have zero exposure to it. Since Merivis started, Salesforce has done a very good job of seeing that as a good pipeline to train people. Over the years, that is now a huge pipeline for them is taking military folks into Salesforce, which is a career that they would never have without these pipelines.


Well, I'm working with them right now to expand what they're doing and how many veterans they actually can support because there's a lot of need. Then expanding the organization into more technology careers in the cloud. Because these types of careers, you're not going to get exposure in the military.


Robert Hansen

Well, that's great. How do people get in touch with you, Chris? How do we find you and Thinkers & Drinkers?


Chris Gerritz

I am on Twitter. I'm not super active. I'm @gerritzc. Then if you want to engage in my political stuff, I keep that private on Facebook. That's where I think it deserves to stay. I have some really lively ones on there. It really depends on what engagement you want to do.


I think Twitter is the easiest for random. Thinkers & Drinkers: we have six different groups. In the States here, it's going to be Austin, Denver, San Antonio, and Portland. Our Instagram is really active in showing what we're doing week to week. We're on the Meetup app.

So if you want to come to one of ours here in Austin, you can do that.

 

If you're in Denver, you can go to the Denver group. They meet on Mondays, Tuesdays for Austin. Merivis; merivis.org. We do a Merivis mixer in Austin every year during Veterans Day. Actually twice a year, Memorial Day as well. Those are our big in-persons. We're starting to do a lot more in-person after the pandemic. We'd put that on pause.


Robert Hansen

Chris, this has been great. I really appreciate having you here. Maybe we can do this again. Maybe we'll grab some more really heavy topics.


Chris Gerritz

Yeah, we can do the Thinkers & Drinkers stuff.


Robert Hansen

I really appreciate it, man.

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